Category Archives: Demo UX Cases

Screen Shot 2014-07-17 at 15.47.55 Demo UX Cases

User Experience Report: Does The Application of Game Elements Result In Improved User Engagement?

Whilst games have been around for Millennia (attested as early as 2600 BC), their mechanics have only recently been applied to non-gaming activities. The biggest reason for this is video games immense popularity across all age groups. Companies are curious whether the elements that make games fun or appealing (such as levelling up, rewards and leaderboards) can be applied to non-gaming applications, as well as increasing engagement

Gamification has real potential of improving user experience over numerous applications, but this has to be done with care.
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User Experience Report: Is Responsive Design the Answer to the Growth in Mobile Devices?

Mobile devices are on the rise, we can see it all around us. Mobile traffic alone rose 81% in 2013. Most of us already own a smart- or iPhone, but tablets are becoming increasingly popular as well (rising 68% in the past year).

This presents a problem for websites. Traditionally there was only a single method of viewing them – via desktops – but a rise in smaller screen sizes presents new challenges. Sites need to be optimized to suit all devices: To suit touch and mouse. Handheld screens and TVs.
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PS4 vs Xbox One – a Usability Review (Part 1)

This is Part 1 of our review. Part 2 can be found here. Enjoy!

You can view/download the full PDF of the review here.

It has been a year of intense debate. Insults hurled from side to side. Two rival camps, passionately supporting and vouching for what they believe in. It’s nothing political. Nothing that will have any real righteous impact on the world. This has been the battle between gaming’s two behemoths. The battle to be under our Christmas tree.
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2013_06_04_featured Demo UX Cases

Flat Web Design Is Here To Stay

Lately, there has been a big discussion going on about flat web design. Some think it’s just a trend. Others believe it will change the way we design for the web forever.

We tested the homepages of four different websites with a flat design to find out what people really think! In a visual Usabilla Survey, we asked a mixed group of web professionals for their opinion about flat web design. In total, we gathered 2624 feedback points and 638 notes from 100 professionals. The results are clear. Flat web design is here to stay. (Download the full report as PDF.)
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UX Demo Case: The Effects Of Emotional Design

Emotional design becomes increasingly important on the web. More and more companies try to add a personal touch to their site to express personality, engage visitors and illustrate their content. Out of curiosity, we set up a quick visual survey with Usabilla to find out what effects emotional design elements really have on your visitors.
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User Experience Report: The 2012 Presidential Candidates’ Home Pages

The impending 2012 US presidential election looms closer every week, and offers an excellent opportunity to take a good look at the home pages of the two primary candidates: Democrat incumbent President Barack Obama and Republican challenger Mitt Romney.

We created a visual Usabilla survey to benchmark the home pages of the two presidential candidates against each other. We focussed on the user experience and usability similarities and differences of the candidate websites. The feedback of our test participants led to interesting findings and helped us to understand how the home pages of the two leading candidates for the 2012 US Presidential Election differ from other websites.

Read on for the highlights of this interesting UX case study, or download the full report.
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User Experience Report: The 2012 Republican Party Candidates’ Home Pages

With the Republican Party presidential primaries of 2012 fully underway, we decided to test the home pages of the Republican Party candidates: Mitt Romney, Rick Santorum, and Newt Gingrich. We focussed on the travel sector, banks and online retailers in previous cases, and we were excited to look into politics. The pages need to have a different appeal, which leads to different design decisions. Most of the time, it needs to communicate a sense of urgency and action to get more people to help with the campaign. We believe the feedback of our users led to interesting findings and helped us understand how the home pages of politicians differ from other websites. Download the full report on the UX of Republican Party candidates’ home pages

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Case Study: The Emotional Pull of Beauty Brands

We recently wrote about how beauty brands seduce you with emotional design. It was great fun to look at different beauty brands, identify emotional concepts on their websites and make assumptions on how they draw us in. To back up our findings, we invited people to participate in a test case. Now the results are in and it’s even more fun to see how they underpin our hypothesis. Feedback from about 100 participants shows that beauty brands really do appeal to our emotions – but not only to seduce us, also to build their brand and make us trust them.

For clarity, let’s quickly recall the brands that were included in the test: Nivea, Olay, Dove, L’Oréal Paris, Clinique, Garnier and Axe. We gave people the following three tasks for each website:

  • “Click on the elements that you think ‘build’ the brand.”;
  • “Click on the elements that make you trust this brand.” and
  • “Mark the elements that appeal to you and let us know how you feel about them.”

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Screen-shot-2012-05-25-at-8.58.39-AM Demo UX Cases

A Smashing Redesign

Given that we love everything UX and design related, it must come as no surprise we are big fan of Smashing Magazine. Their choice of subjects is always spot on, and their articles show an impressive amount of attention to detail. They recently had their site redesigned, and the result is a beautiful, spacious site, designed from the typography out.

I took a closer look at the new design and I’d like to discuss some of the findings with you. I will not speak only based on my own observations however: I set up a Usabilla design feedback test among 30-some of our loyal followers.1 They pointed out which elements they like on the homepage and which they would like to improve, and elaborated on both tasks by leaving notes. In total, I got 220 notes placed on an image of the new Smashing Magazine homepage.

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