Category Archives: Theory

2012_10_Jeffrey_featured Theory

The Power Of An Educated Customer Support Center

This is a guest post by Jeffrey van den Dungen Bille.

When you read the Usabilla blog, there is no need in saying that UX is all about touch points. Neither do I need to tell you that your support center is a very important point of contact for your customers. Too bad that support centers are often overlooked, leaving aside the potential they bear for improving the user experience.
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Teaser-Image Theory

Web Forms: Their Importance And How To Improve Them

With the advent of modern technology and new standards, the face of the Internet has evolved and so have our beloved websites. Websites are no longer limited to being informational portals for business firms that are in need of a communication channel for sharing information with their end-users. In order for a website design to be successful, you have to consider much more than this initial functionality: your visitors and the user experience of your site.
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Screen shot 2012-10-05 at 11.44.21 AM Theory

Why Embracing Failure Makes Us Better Designers

Failure is unacceptable. Or so it seems in our success driven society. A meritocracy that has taught us to see and judge each other by our achievements. It has become a central aspect of our lives to be successful, or at least not to fail in what we do. But why is that? Is failure really something evil that we need to avoid by all means?

Personally, I think there is more to failure than the obvious. Failure also bears a lot of potential and chances for improvements and even greater success. If we can stop to project failure on to ourselves, and instead see failure in our actions and decisions, maybe we can learn to embrace failure as something good.
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2012_09_featured_road_signs Design

Top 9 Guidelines For A Better Content Organization

Content is king! It probably doesn’t take much convincing from my side to tell you that your content is the most valuable asset of your website. Be it that you offer information, services, or products, your content is the reason you have a website at all. People visit your website because they are looking for something and it should be your main goal to help them find it.

We talked about content presentation a few times lately. For example, we discussed how you can write better web content, how to improve the readability on your site, or how to increases your web credibility through content presentation.
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2012_09_featured_readability Theory

8 Guidelines For Better Readability On The Web

While multimedia is becoming increasingly popular on the Web, there is no way around classic text to effectively communicate with your visitors. I admit, the Internet has been around for awhile now and you might think: “Text, don’t we all know by know how to handle it?” And I agree, we’ve had enough time to internalize the basics about written web content. For some reason, however, there are plenty of sites that still struggle with their text presentation.

A while back we looked at how to write successful web content and we gained insights into how to make content targeted, attractive, and effective. Now, let’s zoom in closer and look at how you can make sure that your content is readable. Did you know that reading online is 25 percent slower than reading from printed material? According to a study by Nielsen, your visitors read only between 20 and 28 percent of the words on your site.
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2012_09_featured_olivia Theory

A Changing Learning Experience In Computer Science Programs

This is a guest post by Olivia Leonardi.

Computer science is one of the fastest growing professional fields, with demand for talent increasing every year. One of the best ways for tech-savvy young people to jump aboard this wave is through higher education. However, college and university training is often expensive, which can make earning even a basic degree seem like a daunting task. Educators are taking note of this, however, and are offering a continually increasing number of courses, many times free of charge.

Online learning makes sense, especially in computer programming, a field of study where many of the tools and skills needed are already housed online. As the need for computer technology experts continues to rise, more and more Internet-based learning options emerge.
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2012_09_featured_left_right Design

How The Left/ Right Brain Theory Improves The User Experience

Sometimes, it’s very easy to convince us. Be it in a discussion with friends, when buying a new pair of shoes, or when searching for a web service on the the Internet, if our intuition tells us to go for it, we feel confident that we are making the right decision. Then, other times, it seems like our intuition deserts us and it takes a lot more convincing to win us over for something.

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.
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2012_08_07_featured Theory

Wireframes: From Bar Napkins To Prototypes

This is a guest post by our friend Mike Hughes

Some of my best ideas were conceived and communicated using a sharpie and a bar napkin. Unfortunately, some of my best ideas were obliterated by a sweaty beer glass.

I’ve also walked into conceptual reviews with exquisitely detailed, working prototypes only to have the review go something like this:
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2012_08_09_featured Theory

10 Usability Basics To Consider Before Designing The UX

Lately there has been a lot of talking about the user experience of a website. We want people to have fun when they visit our site. We want them to keep us in good memory, so they come back and also tell others about our great website. We try to build positive experiences that draw people in and engage them, that help us connect with our visitors and eventually guide them towards a certain attitude or action.
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