Category Archives: Theory

2012_09_featured_road_signs Design

Top 9 Guidelines For A Better Content Organization

Content is king! It probably doesn’t take much convincing from my side to tell you that your content is the most valuable asset of your website. Be it that you offer information, services, or products, your content is the reason you have a website at all. People visit your website because they are looking for something and it should be your main goal to help them find it.

We talked about content presentation a few times lately. For example, we discussed how you can write better web content, how to improve the readability on your site, or how to increases your web credibility through content presentation.
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2012_09_featured_readability Theory

8 Guidelines For Better Readability On The Web

While multimedia is becoming increasingly popular on the Web, there is no way around classic text to effectively communicate with your visitors. I admit, the Internet has been around for awhile now and you might think: “Text, don’t we all know by know how to handle it?” And I agree, we’ve had enough time to internalize the basics about written web content. For some reason, however, there are plenty of sites that still struggle with their text presentation.

A while back we looked at how to write successful web content and we gained insights into how to make content targeted, attractive, and effective. Now, let’s zoom in closer and look at how you can make sure that your content is readable. Did you know that reading online is 25 percent slower than reading from printed material? According to a study by Nielsen, your visitors read only between 20 and 28 percent of the words on your site.
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2012_09_featured_olivia Theory

A Changing Learning Experience In Computer Science Programs

This is a guest post by Olivia Leonardi.

Computer science is one of the fastest growing professional fields, with demand for talent increasing every year. One of the best ways for tech-savvy young people to jump aboard this wave is through higher education. However, college and university training is often expensive, which can make earning even a basic degree seem like a daunting task. Educators are taking note of this, however, and are offering a continually increasing number of courses, many times free of charge.

Online learning makes sense, especially in computer programming, a field of study where many of the tools and skills needed are already housed online. As the need for computer technology experts continues to rise, more and more Internet-based learning options emerge.
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2012_09_featured_left_right Design

How The Left/ Right Brain Theory Improves The User Experience

Sometimes, it’s very easy to convince us. Be it in a discussion with friends, when buying a new pair of shoes, or when searching for a web service on the the Internet, if our intuition tells us to go for it, we feel confident that we are making the right decision. Then, other times, it seems like our intuition deserts us and it takes a lot more convincing to win us over for something.

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.
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2012_08_07_featured Theory

Wireframes: From Bar Napkins To Prototypes

This is a guest post by our friend Mike Hughes

Some of my best ideas were conceived and communicated using a sharpie and a bar napkin. Unfortunately, some of my best ideas were obliterated by a sweaty beer glass.

I’ve also walked into conceptual reviews with exquisitely detailed, working prototypes only to have the review go something like this:
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2012_08_09_featured Theory

10 Usability Basics To Consider Before Designing The UX

Lately there has been a lot of talking about the user experience of a website. We want people to have fun when they visit our site. We want them to keep us in good memory, so they come back and also tell others about our great website. We try to build positive experiences that draw people in and engage them, that help us connect with our visitors and eventually guide them towards a certain attitude or action.
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2012_07_31_featured Design

10 Practical Tips For Web Designers

Web design is quite an art. There are many beautiful and inspiring websites out there to prove that. But even though it sais design, there are many different fields that need to be considered when designing a website from scratch. The actual visual design is only a fragment. Even one that comes in quite late in the design process.

Of course a website should be visually appealing and there are many practical things that can be realized through visual design. However, there are many things you need to be aware of and define before you can give shape to them. In the following I will give you ten tips that will help you to create better websites. Some of them might be familiar to you, some are obvious, but still ignored on a regular basis, and some might actually surprise you.
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car Theory

How Personality Types Can Boost Your Conversion

When we create websites we often discuss different techniques that we work with. What is possible within the boundaries of a chosen tool and what isn’t? More often these concerns make place for something else: User Centered Design (UCD). The people who use a site become the primary concern. A fair idea, because a site needs to be interesting, intuitive and relevant for its audience.

Each audience has a different goal on your website. Besides these different goals, each individual visitor also has his own preferences. Preferences that cannot be changed because they define who we are and how we think and act. There are many different routes people can take on a website, which are based on these preferences.
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1307712309_Smartphones Theory

How Emotions Can Make A Brand Rise And Fall

This is a guest post by Melonie McLaurin.

To say that Apple invented the smartphone is a controversial statement, given that RIM’s Blackberry already had a strong foothold before the iPhone arrived. Yet everyone knows it is true, before the iPhone, there was nothing like it. It was a dubious sell from the beginning; what seemed at first to be a strange new iPod that could also handle calls, text messages, and email launched an entire mobile industry.

Now, smartphones are everywhere and Apple no longer dominates the market. Over 900,000 daily activations of mobile devices powered by Google’s Android operating system is proof of that. Even Microsoft has started moving in with Windows Phone, and it is rumored that Facebook will soon introduce a social smartphone. With so many choices, what is it that keeps iPhone devotees loyal to Apple?
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