Category Archives: Theory

2013_01_featured_Danielle Theory

Customization & Personalization Trends Challenge The Mobile Sector

This is a guest post by Danielle Arad.

Mobile is all the rage nowadays, there’s no denying it. Since the inception of smart devices around the turn of the century, computers have become increasingly compact, allowing mobile devices to become more powerful as time goes by. Once, there were a handful of task-specific handheld devices, such as phones, music players, organizers, gaming devices and GPS systems. Now, there is only one smart device that combines all different tasks.
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2013_01_typography_jarrod_featured Theory

Web Designers Need To Remember Typography Influences Usability

Whether your web design skills were acquired through formal education or self-taught learning, there is one aspect of design that commonly gets overlooked — typography. In the following, we’ll take a look at what typography really is, why it affects the usability of your website, and how you can use typography to rise your design to the next level.
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2013_01_microsoft_featured Theory

The 4 UX Principles Microsoft Forgot That Doomed Windows 8

This is a guest post by Ben Snyder

Microsoft has bet the future of Windows on a risky strategy of creating an operating system that works on both tablets and desktops. This seemingly smart strategy is doomed for a number of reasons, but mostly, they just forgot the basics.

They didn’t know their customer. They didn’t solve a problem. Their messaging is unclear and they ignored user research.
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2013_01_featured_richard Theory

Think Outside The Box, But Design Within The Framework

As a UX designer I used to get frustrated when I had the feeling my designs didn’t really get built in the fashion I designed it. That’s the reason why I started to explore the way my UX designs get built. I learned about agile & lean, but also a lot of code. My biggest lesson so far: Think outside the box, but design within the framework.

In this post I would like to discuss different frameworks that impact our work as UX designers. I also would like to explain which frameworks you can use and how you can use them to create better user experiences.
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2012_11_architecture_featured Theory

18 Design Lessons You Can Learn From Architecture

This is a guest post by Richard de Vries

Every medium has its architect. When we talk about brick and mortar it’s an architect, when the medium is film, it’s a director and for printed media it’s the editor in chief. For interactive media, I believe the architect is the interaction designer. With that belief, I try to get inspired by architecture in my work as an interaction designer. So when I stumbled upon “101 Things I learned in Architecture School” by Matthew Frederick I immediately bought it.
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2012_10_Jeffrey_featured Theory

The Power Of An Educated Customer Support Center

This is a guest post by Jeffrey van den Dungen Bille.

When you read the Usabilla blog, there is no need in saying that UX is all about touch points. Neither do I need to tell you that your support center is a very important point of contact for your customers. Too bad that support centers are often overlooked, leaving aside the potential they bear for improving the user experience.
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Teaser-Image Theory

Web Forms: Their Importance And How To Improve Them

With the advent of modern technology and new standards, the face of the Internet has evolved and so have our beloved websites. Websites are no longer limited to being informational portals for business firms that are in need of a communication channel for sharing information with their end-users. In order for a website design to be successful, you have to consider much more than this initial functionality: your visitors and the user experience of your site.
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Screen shot 2012-10-05 at 11.44.21 AM Theory

Why Embracing Failure Makes Us Better Designers

Failure is unacceptable. Or so it seems in our success driven society. A meritocracy that has taught us to see and judge each other by our achievements. It has become a central aspect of our lives to be successful, or at least not to fail in what we do. But why is that? Is failure really something evil that we need to avoid by all means?

Personally, I think there is more to failure than the obvious. Failure also bears a lot of potential and chances for improvements and even greater success. If we can stop to project failure on to ourselves, and instead see failure in our actions and decisions, maybe we can learn to embrace failure as something good.
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