Category Archives: Theory

2013_02_Gagan_featured Theory

How To Design Your Website As Effective Marketing Tool

Technological advancements in the past two decades have added a new dimension to the way we communicate, shop and interact on a day to day basis. The spread of internet use has created a very unique and cost effective opportunity for businesses to reach customers and interact with them. At the same time, websites have become an important tool for customers to get in touch with their favorite businesses.
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2013_02_remote_research_featured Theory

10 Key Concepts To Consider When Conducting Remote User Research

The approach to user research has shifted quite a lot lately. Traditional in-person usability testing used to the be ultimate technique to understand how users go about using a product or service. There is no denying that this kind of research is comprehensive and — if conducted well — also very valuable. However, it is also a fact that in-person user testing takes a lot of time, manpower, and money — in other words resources that many companies don’t have.
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2013_02_usability_ecommerce_featured Theory

Is Your eCommerce Website Suffering From Usability Issues?

The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an issue and, more importantly, how can you improve it? First, give it a go yourself. It’s probably been awhile since you’ve used your site like a customer. Navigate the steps through your customer’s eyes and see how difficult it is to find items. Making your website more user friendly should be a continuous process — never assume that your site can’t be improved. After all, each incomplete order may be tied to a potential customer you may never get back.
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2013_live_examples_featured Theory

10 Easy Ways To Gain Targeted Insights Into The User Behaviour

When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and accessibility of your content, can easily be tested and optimized before your site goes live. Then, after launch, there are lots of things that you can measure, such as where people come from, what pages they look at, how long they visit, or where they decide to leave you site.

These insights can be quite interesting and they can certainly help you improve your conversion — if you know how to interpret them. In order to take specific action on any analytical data, you need to understand why people act the way they do on your site. What are their goals? What is their motivation? Why do they leave without making a purchase?
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2013_01_featured_Danielle Theory

Customization & Personalization Trends Challenge The Mobile Sector

This is a guest post by Danielle Arad.

Mobile is all the rage nowadays, there’s no denying it. Since the inception of smart devices around the turn of the century, computers have become increasingly compact, allowing mobile devices to become more powerful as time goes by. Once, there were a handful of task-specific handheld devices, such as phones, music players, organizers, gaming devices and GPS systems. Now, there is only one smart device that combines all different tasks.
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2013_01_typography_jarrod_featured Theory

Web Designers Need To Remember Typography Influences Usability

Whether your web design skills were acquired through formal education or self-taught learning, there is one aspect of design that commonly gets overlooked — typography. In the following, we’ll take a look at what typography really is, why it affects the usability of your website, and how you can use typography to rise your design to the next level.
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2013_01_microsoft_featured Theory

The 4 UX Principles Microsoft Forgot That Doomed Windows 8

This is a guest post by Ben Snyder

Microsoft has bet the future of Windows on a risky strategy of creating an operating system that works on both tablets and desktops. This seemingly smart strategy is doomed for a number of reasons, but mostly, they just forgot the basics.

They didn’t know their customer. They didn’t solve a problem. Their messaging is unclear and they ignored user research.
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2013_01_featured_richard Theory

Think Outside The Box, But Design Within The Framework

As a UX designer I used to get frustrated when I had the feeling my designs didn’t really get built in the fashion I designed it. That’s the reason why I started to explore the way my UX designs get built. I learned about agile & lean, but also a lot of code. My biggest lesson so far: Think outside the box, but design within the framework.

In this post I would like to discuss different frameworks that impact our work as UX designers. I also would like to explain which frameworks you can use and how you can use them to create better user experiences.
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2012_11_architecture_featured Theory

18 Design Lessons You Can Learn From Architecture

This is a guest post by Richard de Vries

Every medium has its architect. When we talk about brick and mortar it’s an architect, when the medium is film, it’s a director and for printed media it’s the editor in chief. For interactive media, I believe the architect is the interaction designer. With that belief, I try to get inspired by architecture in my work as an interaction designer. So when I stumbled upon “101 Things I learned in Architecture School” by Matthew Frederick I immediately bought it.
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