Category Archives: Theory

2013_08_15_structured_research Theory

Step By Step Guide To More Structured User Research

User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.

Be it during the initial conceptual phase, or after a product is already for sale – the user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
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social_media_header Theory

Social Media – How Engaging With Your Community Is Always A Win

Social Media has become an integral part of business today. Building a community for the target audience and managing the community is essential for building the fan base companies are trying to engage with. What are some of the ways people share content nowadays? How are businesses making websites and blogs more personable? And how do companies invite their community to contact them via social media?
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2013_06_17_featured_2 Theory

10 Ways How To Get Feedback From Your Online Customers

User feedback is important if you want to create something users will love. This holds true for any product – offline and online. However, sometimes, user feedback is not only important – it’s essential. Maybe even crucial for the success of a whole business.

Ecommerce is all about getting your visitors to spend money in your webshop. Obviously, there are many aspects that are important here. You need to have your marketing in place, you must sell the right kind of products for a reasonable price, and your visitors have to trust your site before they even consider to whip out their credit card.
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2013_06_18_featured_user_testing_methods Theory

The Top 5 User Testing Methods Of UX Professionals

Have you been wondering what type of user testing technique works best for you? Well, you are not the only one. And thank goodness for Linkedin, I had the great opportunity to get in touch with a few UX influencers to get a sense of their favorite user testing methods. I asked them what type of user testing method they found most efficient. The discussion did not only yield some intriguing results, but offered a pretty diverse list. I found it in great interest to present the discussion to you to get a sense of what user testing methods would be the best fit for your next project.
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usabilia-blog-context Theory

User Experience: Feedback & The Case For Context

Many times throughout my career, I’ve worked on projects and then … I see that email.

It normally goes like this, someone (who doesn’t know user experience) has gone off and done their own user research and has a new fantastic idea. Normally, this is in the form of a critique or a feature request. And more often than not, it comes from someone who is not the actual intended user of the product or service!
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2013_05_featured_Portigal Theory

Everything You Always Wanted To Know About Interviewing Users

How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation?

There are more than enough questions that we should ask ourselves about interviewing users before we go out there and ask people all sorts of questions. Today, you get the chance to ask me anything you could possibly want to know about interviewing users. And when I say anything, I mean anything!
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2013_02_SEO_featured Theory

5 SEO Tips That Help You Stay On The Good Side Of Search Engines

Plenty of information is out there today about things people can do to improve their SEO. However, those who are new to developing sites might not realize that quite a few things that were once common practice – even though they were black hat techniques – could cause huge problems for a site if someone tries them today.
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2013_02_Gagan_featured Theory

How To Design Your Website As Effective Marketing Tool

Technological advancements in the past two decades have added a new dimension to the way we communicate, shop and interact on a day to day basis. The spread of internet use has created a very unique and cost effective opportunity for businesses to reach customers and interact with them. At the same time, websites have become an important tool for customers to get in touch with their favorite businesses.
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2013_02_remote_research_featured Theory

10 Key Concepts To Consider When Conducting Remote User Research

The approach to user research has shifted quite a lot lately. Traditional in-person usability testing used to the be ultimate technique to understand how users go about using a product or service. There is no denying that this kind of research is comprehensive and — if conducted well — also very valuable. However, it is also a fact that in-person user testing takes a lot of time, manpower, and money — in other words resources that many companies don’t have.
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