Category Archives: Theory

2013_06_17_featured_2 Theory

10 Ways How To Get Feedback From Your Online Customers

User feedback is important if you want to create something users will love. This holds true for any product – offline and online. However, sometimes, user feedback is not only important – it’s essential. Maybe even crucial for the success of a whole business.

Ecommerce is all about getting your visitors to spend money in your webshop. Obviously, there are many aspects that are important here. You need to have your marketing in place, you must sell the right kind of products for a reasonable price, and your visitors have to trust your site before they even consider to whip out their credit card.
Read the rest of this entry »

2013_06_18_featured_user_testing_methods Theory

The Top 5 User Testing Methods Of UX Professionals

Have you been wondering what type of user testing technique works best for you? Well, you are not the only one. And thank goodness for Linkedin, I had the great opportunity to get in touch with a few UX influencers to get a sense of their favorite user testing methods. I asked them what type of user testing method they found most efficient. The discussion did not only yield some intriguing results, but offered a pretty diverse list. I found it in great interest to present the discussion to you to get a sense of what user testing methods would be the best fit for your next project.
Read the rest of this entry »

usabilia-blog-context Theory

User Experience: Feedback & The Case For Context

Many times throughout my career, I’ve worked on projects and then … I see that email.

It normally goes like this, someone (who doesn’t know user experience) has gone off and done their own user research and has a new fantastic idea. Normally, this is in the form of a critique or a feature request. And more often than not, it comes from someone who is not the actual intended user of the product or service!
Read the rest of this entry »

2013_05_featured_Portigal Theory

Everything You Always Wanted To Know About Interviewing Users

How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation?

There are more than enough questions that we should ask ourselves about interviewing users before we go out there and ask people all sorts of questions. Today, you get the chance to ask me anything you could possibly want to know about interviewing users. And when I say anything, I mean anything!
Read the rest of this entry »

2013_02_SEO_featured Theory

5 SEO Tips That Help You Stay On The Good Side Of Search Engines

Plenty of information is out there today about things people can do to improve their SEO. However, those who are new to developing sites might not realize that quite a few things that were once common practice – even though they were black hat techniques – could cause huge problems for a site if someone tries them today.
Read the rest of this entry »

2013_02_Gagan_featured Theory

How To Design Your Website As Effective Marketing Tool

Technological advancements in the past two decades have added a new dimension to the way we communicate, shop and interact on a day to day basis. The spread of internet use has created a very unique and cost effective opportunity for businesses to reach customers and interact with them. At the same time, websites have become an important tool for customers to get in touch with their favorite businesses.
Read the rest of this entry »

2013_02_remote_research_featured Theory

10 Key Concepts To Consider When Conducting Remote User Research

The approach to user research has shifted quite a lot lately. Traditional in-person usability testing used to the be ultimate technique to understand how users go about using a product or service. There is no denying that this kind of research is comprehensive and — if conducted well — also very valuable. However, it is also a fact that in-person user testing takes a lot of time, manpower, and money — in other words resources that many companies don’t have.
Read the rest of this entry »

2013_02_usability_ecommerce_featured Theory

Is Your eCommerce Website Suffering From Usability Issues?

The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an issue and, more importantly, how can you improve it? First, give it a go yourself. It’s probably been awhile since you’ve used your site like a customer. Navigate the steps through your customer’s eyes and see how difficult it is to find items. Making your website more user friendly should be a continuous process — never assume that your site can’t be improved. After all, each incomplete order may be tied to a potential customer you may never get back.
Read the rest of this entry »

2013_live_examples_featured Theory

10 Easy Ways To Gain Targeted Insights Into The User Behaviour

When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and accessibility of your content, can easily be tested and optimized before your site goes live. Then, after launch, there are lots of things that you can measure, such as where people come from, what pages they look at, how long they visit, or where they decide to leave you site.

These insights can be quite interesting and they can certainly help you improve your conversion — if you know how to interpret them. In order to take specific action on any analytical data, you need to understand why people act the way they do on your site. What are their goals? What is their motivation? Why do they leave without making a purchase?
Read the rest of this entry »