Category Archives: Theory

2013_09_05_featured Theory

10 Quick Fixes For Your Online Credibility

Online credibility is key to a successful website, right? Right. The way people perceive your company or brand and whether or not they trust you affects their behavior on your site. People that don’t trust you will most likely leave your site rather quickly. Those who do trust you might linger a little longer, engage with your content, and possibly convert.
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2013_08_15_structured_research Theory

Step By Step Guide To More Structured User Research

User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.

Be it during the initial conceptual phase, or after a product is already for sale – the user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
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social_media_header Theory

Social Media – How Engaging With Your Community Is Always A Win

Social Media has become an integral part of business today. Building a community for the target audience and managing the community is essential for building the fan base companies are trying to engage with. What are some of the ways people share content nowadays? How are businesses making websites and blogs more personable? And how do companies invite their community to contact them via social media?
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2013_06_17_featured_2 Theory

10 Ways How To Get Feedback From Your Online Customers

User feedback is important if you want to create something users will love. This holds true for any product – offline and online. However, sometimes, user feedback is not only important – it’s essential. Maybe even crucial for the success of a whole business.

Ecommerce is all about getting your visitors to spend money in your webshop. Obviously, there are many aspects that are important here. You need to have your marketing in place, you must sell the right kind of products for a reasonable price, and your visitors have to trust your site before they even consider to whip out their credit card.
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2013_06_18_featured_user_testing_methods Theory

The Top 5 User Testing Methods Of UX Professionals

Have you been wondering what type of user testing technique works best for you? Well, you are not the only one. And thank goodness for Linkedin, I had the great opportunity to get in touch with a few UX influencers to get a sense of their favorite user testing methods. I asked them what type of user testing method they found most efficient. The discussion did not only yield some intriguing results, but offered a pretty diverse list. I found it in great interest to present the discussion to you to get a sense of what user testing methods would be the best fit for your next project.
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usabilia-blog-context Theory

User Experience: Feedback & The Case For Context

Many times throughout my career, I’ve worked on projects and then … I see that email.

It normally goes like this, someone (who doesn’t know user experience) has gone off and done their own user research and has a new fantastic idea. Normally, this is in the form of a critique or a feature request. And more often than not, it comes from someone who is not the actual intended user of the product or service!
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2013_05_featured_Portigal Theory

Everything You Always Wanted To Know About Interviewing Users

How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation?

There are more than enough questions that we should ask ourselves about interviewing users before we go out there and ask people all sorts of questions. Today, you get the chance to ask me anything you could possibly want to know about interviewing users. And when I say anything, I mean anything!
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