Category Archives: Theory

ModernTimesEnding Theory

The Happy Ending: Redeeming bad experiences

Experiences. We encounter them constantly throughout our daily ride through life. The commute to & from work; client meetings; dinner with friends. Each is an experience of its own – each with its own start and end point, each with its own journey. Afterwards, we reflect upon each activity – we understand what we liked and didn’t like – we understand how that experience left us feeling.

The peculiar thing about these experiences is that subsequent feeling isn’t always easy to break down. Exactly why did we enjoy dinner last night?
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upload_thumb copy Theory

UX, the foundation of the modern brand

We’re living in heady times as UX designers. The industry is booming, demand higher than ever before. Every company – from globalised conglomerate, to budding start-up – wants (needs) a UX department. Those that aren’t investing in UX? They’re behind the times, they’re not up to scratch.

Why this sudden focus on an industry that for so long worked behind the scenes, almost anonymously? As the marketing landscape moves from the salesmanship of old, to a system better focused on customer loyalty and quality of service, ‘Experience’ has been pushed to the fore.
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20percent Theory

20% of essential feedback is lost in User Interviews

  • “In my experience, many people confuse being cowardly with being nice.”

—Robert Kiyosaki

User interviews have a key flaw, a flaw many of us would be reluctant to admit. With the expectant eyes of our superiors bearing down upon us, we daren’t show any sign of weakness. This is a flaw which threatens to undo and unravel all of our hard work.

People are too nice.
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Artboard 1-1 Theory

The Great UX Race Intensifies – Web UX improved 2% in 2014

The internet’s quality has improved immensely these past few years, it goes without saying. The sites we frequent, the content we digest – everything is simpler, easier, and faster. Websites, brands, and designers are putting the user, the customer, first. This user centered approach isn’t new, but finally hit the mainstream with force.

CEOs are realising the profit potential of happy customers. Great user experiences = Happy customers = $$$. A simple equation.

This user centric focus has ensured online experiences are only improving. We’ve talked at length about the growth of the UX designer, but what are the causes & consequences?
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blog_img Design

The Death of Web Design

Medium, Shopify, Behance. What do they all have in common? High-quality website templates. No longer does an innovative idea require the web design skills to match; all manner of websites now exist, allowing you to implement that idea without the efforts of an experienced (expensive) web designer. This is perhaps the greatest web design shift of the past 3 years.
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glossary2 Theory

Usabilla UX Index – Fogg’s Behaviour model, Lean UX, Colour Theory and more…

Here we are again with another 5 words to update your vocabulary just in time for christmas.

Each month we continue to add new terms to our existing collection of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover something new, refresh your memory of the ones you thought you knew and find out interesting, little known, details.
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Screen Shot 2014-12-09 at 13.06.48 Theory

3 Ways In Which Fluency Psychology Will Shake Up Usability Design

As usability professionals, we love to understand what makes a website or interface ‘feel’ right. While usability testing remains an indispensable tool in ironing out our interface’s bottlenecks, new insights into the ways in which people process information are always welcome. What brain circuits are sparked when someone interacts with our work? And how do these processes guide further courses of action?

Currently, one of cognitive psychology’s most treasured topics is processing fluency. It’s a simple concept, yet amazingly powerful in creating interfaces that work. Let’s dig in.
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ghv Theory

What Can Children Teach Us About UX Design?

On Wednesday afternoon we launched our new webinar series – Usabilla On Air – the first episode titled “What Can Children Teach Us About UX Design?’. If you’re unaware of Usabilla on Air we aim to produce one webinar a month, each with a different design theme and discussion with an expert in that field. All episodes will then remain on Youtube, so if you didn’t manage to catch it live you can still view Wednesday’s episode here in full.
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glossary Theory

Usabilla UX Index – Kano, Occam, Gestalt and more…

The ABC of Usability has resurfaced, although you may notice a few changes. Now known as UX Index, the concept is still the same and we’ve provided five fresh new phrases to learn. Each month we will continue to add five words to our existing collection of Usability and UX definitions which we hope you’ll find both interesting and useful.
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featured Design

Flat Design was just a Trend, Apparently

There is no doubting Flat design is the current darling of the design world. Flat, simple patterns provide a clean and fresh look. Minimalist designs perfectly adapted to the surge in mobile usage. Even a company like Apple, a longtime supporter of skeuomorphic design, has joined their contemporaries in the design switch up.

Flat design burst onto the scene in late 2012, heralding a new era for design. Windows proved the vanguard for these new principles. Implementing their Metro interface first on Xbox and Zune, before unveiling Flat to the world with Windows 8. The Windows shake up carried with it plenty of controversies, yet Flat Design has only grown from strength to strength.
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