Category Archives: How-tos

2012_02_featured_plans_survey How-tos

How to Choose The Right Plan

Over 15.000 marketeers, researchers, designers, and analysts already work with Usabilla to collect feedback, measure performance, and much more. For both beginners and experts in the field, Usabilla offers a simple way to focus on qualitative and quantitative research, to find out what users think and do.

On our Pricing & Signup page we offer our customers different plans to choose from. Depending on the number of tests you want to run simultaneously and the kind of data you want to collect, you might need to bounce between plans. You can upgrade or downgrade your plan at any time, whatever comes out best for you.
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Participant information and the new filter feature Announcements

Participant information and the new filter feature

With Usabilla it is easy to add additional information to your participants by adjusting the URL to your test. Adding this additional information just got a lot more useful, because we added filter options directly in the sidebar when you analyze your test.

Before I show you the filter options, I will quickly recap how you can alter URLs.

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Screen Shot 2012-05-08 at 1.17.06 PM Demo UX Cases

Enrich your Usabilla feedback with Wufoo surveys

Do you want to power-up your Usabilla test results? You can easily do so by hooking up a Wufoo survey to your test. Set up a form in Wufoo and redirect users to the URL of your test. You can include their answers in the URL and store these with your Usabilla test results.

Let’s have a look at a brief example case to see how simple it is to exchange data between Wufoo and Usabilla.

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Tip: How to make your test go viral How-tos

Tip: How to make your test go viral

You created a Usabilla test, and you want to get as many participants as possible. Here is a tip that will help you create a default twitter message that your participants can spread. In this way you’ll encode your tweet into a URL that you can embed to the “Redirect URL” in your Test.*

Redirect users to a default twitter message you created

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New feature: Personalize your test to improve response rates Announcements

New feature: Personalize your test to improve response rates

Hi %YOURNAME:%,

In some situations, a test calls for a more personal welcome message than a variation of ‘Dear participant’. I’m glad to announce that as of today, our developers made this possible. We are humans after all, not machines. The sound of our name is the sweetest and most important sound in any language. If you don’t believe Dale Carnegie, believe the research that shows personalization increases response rates.

Personalize your introduction

Personalize your introduction

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5 Effective Ways for Usability Testing to Play Nice with Agile Design

5 Effective Ways for Usability Testing to Play Nice with Agile

Usability testing has been a fundamental tool in the UX arsenal for decades now. The value of actually meeting your customers and letting them experience your product makes a significant impact to the shape of that product. In it’s most formal version, testing can be a multi-day, multi-thousand $/€ process that delivers final analysis days if not weeks later. With many organizations moving to an Agile philosophy and methodology, UX practitioners are finding it difficult to integrate formal usability testing into this faster-paced, iterative approach to software development.

See? Lions and zebras can get along. So, too, can Agile and Usability Testing.

See? Lions and zebras can get along. So, too, can Agile and Usability Testing.

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Screen shot 2012-07-06 at 1.43.02 PM Demo UX Cases

Five Things You Can Test Under Five Minutes

Lets dish out some quick ways to test and improve your product. Long tests with a lot of tasks certainly can have their place (for example in the early stages of a design). However, many of our customers are improving their website by running multiple, recurring, and short tests.

Recurring tests are easy to setup and manage. They are of the ‘set and forget’ type. Participating only takes a couple of minutes and is fun to do. It’s also a good example of agile design: small improvements can be made to the existing product quickly. Can’t you just taste the low hanging fruit?

On to the examples!

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img_3 How-tos

The Perfect Task: Optimizing Usability Tasks And Questions

Automated remote usability testing is a very simple and efficient way to gather feedback on digital interfaces – if done correctly. When you do usability testing automated AND remotely, it’s good to keep in mind that the participant is missing some common communication channels. You ask participants for feedback, but you can’t see their faces, while your participants can’t ask any questions to express discomfort or uncertainty. When you’re aware of these limitations you’re able to compensate for  it by carefully designing your test questions.

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3 hours, 4 tools, 1 test: +19% conversion rate Demo UX Cases

3 hours, 4 tools, 1 test: +19% conversion rate

There are many many online tools out there that help you test and improve almost any aspect of your website. It can be very convenient to not only look at these tools separately, but to combine their advantages into one single test. Matthew Niederberger, a specialist when it comes to online optimization, shares his experience with such an ‘hybrid’ test case on his blog actualinsights.com. We are very happy to get some great insights about how Matthew set up a complete usabillity test in only three hours combining Usabilla with Wufoo, Kampyle, and Mailchimp. Aim of the test was to find out about users preferences for different design variations.

 

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