Category Archives: How-tos

featured How-tos

Creative and Effective Use of Background Videos in Web Design

Thanks to the introduction of HTML 5, video backgrounds are the newest trend in web page design. When implemented correctly, a video background adds an evocative, stylish, and artistic element to a website. It may be best to think of it like this. Words and still pictures are great tools to inform website visitors about the company’s history and mission, the products and services that are offered, upcoming events, contact information, etc..
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engagement2 How-tos

4 Great Tweaks to Drive User Engagement on Your Site

Remember the ‘hit-counters’ that many websites sported in the early days of the web? Just attracting a large amount of traffic to your site was a brag-worthy thing, something that many websites didn’t shy away from!

Of course, we have come a long way from praising web traffic. The focus is now on real engagement and measurable results from our websites’ traffic.
Here’s a roundup of the most impactful ways in which you can grow engagement and see conversions on your site.

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Support_Page_Square_Image_Customer_Support How-tos

Improve Customer Support Through Pre-emptive Design

There is a common misconception that in the year 2014 the need for exemplary customer service (and online customer service in particular) has been fully internalized and acknowledged. That most Software as a Service (SaaS) owners are fully aware of its important role in customer onboarding and retention. I regret to say we are still a very long way from this utopia. A lot of work still needs to be put into improving online customer service for many SaaS and eCommerce sites.
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features How-tos

Establish A Killer Ecommerce Presence: What You Need

Wealth distribution is becoming more and more lopsided in all areas of life, and the story is no different in the realm of ecommerce. Within the gargantuan $198 billion dollar pie of online annual purchasing, more than 75% is commandeered by the top 500 etailers. So how does the little person wrest their share of sales from the 1%? It all begins with an appealing, easy-to-use vending site. Here are the essentials:
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FEATURED How-tos

Calling to Action: 3 key principles

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.

This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click.
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featured How-tos

How to Crack The Code to an Intuitive Landing Page

A Landing Page can make or break your website – it’s the first thing your visitors engage with when they visit your site. It can determine if they stay around to read more, or close the window without ever looking back.

That being said, it’s very important to come up with a well-designed, well-written, visitor-oriented and intuitive Landing Page. One that will serve as the ‘Business Card’ of your website. It should be so reflective of your business/product, that you’d carry a small version of it around in your pocket – handing it out at parties to other professionals.
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Unusual_01 How-tos

How to Stand Out from the Crowd: Unusual Web Design

In general, we don’t want to look unusual.

We want to stand out, sure, but for being successful. Just like the football hero, winning the final game with the winning touchdown.

We don’t want to stand out for looking unusual or being unique, because we’re afraid of being different from everyone else and being outcasted as a result.
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Blaming the User How-tos

How to: Error Messages

Error messages. You encounter them just about every day. No single person is perfect, nor is every website. Error messages are an inevitability. Thus learning to both deal with them, and make them a seamless part of your user experience is key.

Errors are a key component of learning, it is through trial and error as children that we learn how the world works. It is continuous – we all make mistakes and we learn from them. Regardless, this doesn’t detract from the frustration of being met by the red banded text. Glaring in your face like a matador’s cape, as your face blends to a similar tone of maroon – all because, ‘the computer says no’.
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uytre How-tos

All about Conversion Rates

Conversion rates are an essential statistic for website owners. You need to know how many customers are of value to you: such as buying a product or subscribing to your newsletter. The conversion rate is this number compared to the number of people visiting your website; often expressed as a percentage.

Low conversion rates are akin to a shop where everyone walks around to look at your displays, but don’t actually buy anything. The counter is empty and your till is gathering dust.
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