Wealth distribution is becoming more and more lopsided in all areas of life, and the story is no different in the realm of ecommerce. Within the gargantuan $198 billion dollar pie of online annual purchasing, more than 75% is commandeered by the top 500 etailers. So how does the little person wrest their share of sales from the 1%? It all begins with an appealing, easy-to-use vending site. Here are the essentials: Read the rest of this entry »
With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.
This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click. Read the rest of this entry »
A Landing Page can make or break your website – it’s the first thing your visitors engage with when they visit your site. It can determine if they stay around to read more, or close the window without ever looking back.
That being said, it’s very important to come up with a well-designed, well-written, visitor-oriented and intuitive Landing Page. One that will serve as the ‘Business Card’ of your website. It should be so reflective of your business/product, that you’d carry a small version of it around in your pocket – handing it out at parties to other professionals. Read the rest of this entry »
Error messages. You encounter them just about every day. No single person is perfect, nor is every website. Error messages are an inevitability. Thus learning to both deal with them, and make them a seamless part of your user experience is key.
Errors are a key component of learning, it is through trial and error as children that we learn how the world works. It is continuous – we all make mistakes and we learn from them. Regardless, this doesn’t detract from the frustration of being met by the red banded text. Glaring in your face like a matador’s cape, as your face blends to a similar tone of maroon – all because, ‘the computer says no’. Read the rest of this entry »
Conversion rates are an essential statistic for website owners. You need to know how many customers are of value to you: such as buying a product or subscribing to your newsletter. The conversion rate is this number compared to the number of people visiting your website; often expressed as a percentage.
Low conversion rates are akin to a shop where everyone walks around to look at your displays, but don’t actually buy anything. The counter is empty and your till is gathering dust. Read the rest of this entry »
HTML, the skeletal structure of the Internet. Perhaps unknowingly you have browsed through hundreds, if not thousands – even hundreds of thousands of HTML code. HTML dictates what that page you’re looking at displays. It formats the text to ensure it makes sense. More frequently now though we are coming into direct contact with the code itself. We are being invited to write our own code to customise the web to our demands. This could be within your blog, forums you use, and even your email. If you aren’t familiar with what you’re seeing, it can be more than a little daunting. Often there is a way around having use the code, but that’s not always the case. Read the rest of this entry »
People don’t like to wait. This is true in any situation you can think of. Be it in the line for the checkout, when counting down the days before a special event, or when loading a website – waiting requires patience, a goal worth waiting for, and the ability to distract ourselves.
Once we focus on the waiting itself, we start to keep track of the passing time by counting days, hours, minutes, or even seconds. The more conscious we experience waiting time, the longer it becomes. Think about it for a second. I bet you can come up with plenty of examples when a few seconds felt like forever. Read the rest of this entry »
A simple web design offers many benefits that are lost from complicated or cluttered websites. Simplicity cuts out any friction that can otherwise exist between a user entering your site and actually converting. Internet users are becoming increasingly attracted to simply designed websites, because they’re aesthetically pleasing, focused, and easily understood and navigated. They also often load faster and are great for performing well across platforms. Read the rest of this entry »
With Usabilla you can collect feedback on any digital interface, be it the scan of a sketch, a wireframe, mockup, or webpage. Just set up a test, invite participants, and analyze your results. Check out the video below to see how you can create a test in no time, or read on and we will guide you through setting up a test with Usabilla step-by-step.