Category Archives: Design

2013_04_16_featured Design

How To Design For A Cross-Cultural User Experience (part 1/2)

Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background. For web designers, this presents a true challenge: How can we ensure a cross-cultural user experience if we are not truly familiar with cultures other than our own?
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Untitled-4 Design

7 Easy Ways To Effectively Maintain Your Website

It’s a bit like having a dog, or a particularly tricky-to-care-for plant. Like a bonsai, say. It looks fantastic when you first get it home, but without regular care and maintenance your miniature tree can pretty quickly start to look a little worse for wear. To cut to the chase we’re talking about your website; have you been neglecting yours of late?
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2013_03_26_featured Design

5 Expert Tips for Improving Your Navigation Menu

If not for the simple purpose of killing time, we usually have a goal in mind when visiting a website. That goal can be finding or sharing content, getting in contact with the site owner or customer service, purchasing a product, or anything else as a matter of fact. In any case, we want to reach our goal as quickly as possible — without getting distracted, lost, or frustrated because we can’t find what we are looking for.
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2013_03_video_featured Design

10 Ways How Video Can Improve The User Experience

We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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2013_02_CTA_featured Design

6 Key Factors To Consider When Designing A Call To Action Button

In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button. These simple and straightforward buttons funnel visitors to where you want them to go, such as your shopping cart or your registration page.
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2013_02_creative_websites_featured2 Design

Showcase Of 10 Creative Small Business Sites

Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.
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2013_02_meera_featured2 Design

How To Create Brand Personality For Your Website

Like getting stuck talking to the dullest person at a party, visitors to a website without brand personality will be looking for the nearest escape route pretty quickly. It can wreak havoc with your conversion rate and repeat business. Developing brand personality is like walking a tightrope. Do it well and you’ll create a character for your company that your customers will want to engage with. Do it badly and your brand personality can repel people. It’s a tough gig to get right. In order to help you create a digital persona for your organization, here are 10 useful tips to help you create brand personality for your website.
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