Category Archives: Design

2013_02_CTA_featured Design

6 Key Factors To Consider When Designing A Call To Action Button

In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button. These simple and straightforward buttons funnel visitors to where you want them to go, such as your shopping cart or your registration page.
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2013_02_creative_websites_featured2 Design

Showcase Of 10 Creative Small Business Sites

Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.
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2013_02_meera_featured2 Design

How To Create Brand Personality For Your Website

Like getting stuck talking to the dullest person at a party, visitors to a website without brand personality will be looking for the nearest escape route pretty quickly. It can wreak havoc with your conversion rate and repeat business. Developing brand personality is like walking a tightrope. Do it well and you’ll create a character for your company that your customers will want to engage with. Do it badly and your brand personality can repel people. It’s a tough gig to get right. In order to help you create a digital persona for your organization, here are 10 useful tips to help you create brand personality for your website.
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2013_01_prioritizing_the_web_featured Design

Getting Your Design Priorities Right (With Focus On The User)

The web of 2013 is complex and ever-growing. In January, there were already 13.81 billion indexed web pages worldwide. That makes 13,810,000,000 web pages — which is a lot. But not only the number of websites has skyrocketed, they have also become a lot more complex. New technologies allow for new trends. New trends result in new standards. New standards create rising expectations among users.
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2013_01_04_featured_mobile Design

5 Key Concepts For Mobile Web Design To Look Out For In 2013

In July 2012, there were already 6 Billion mobile subscribers worldwide. That’s 87% of the entire world’s population. In December 2012, the mobile share of web traffic across the world was 14.55% compared to 8.04% a year before. In the US, 25% of all web traffic comes from mobile-only users, while in developing countries like Egypt these numbers go up to 70%. If the growth rate continues like that, we can expect mobile internet to take over desktop internet usage by 2014.
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2013_01_featured_paypal Design

What Is The Best Call To Action Phrase For You?

When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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2012_12_slugbook_featured Design

Case Study: How SlugBooks Rebranded Through Emotional Design

This is a guest post by David Miller

Emotional design, the trend of integrating UX elements with the primary goal of prompting user emotion (humor, trust, etc), is becoming an increasingly popular trend in user interface design.

If you own any part of the design or development process of a website or app, and you feel like you’re missing that extra hook to keep users coming back, emotional design might be an angle worth exploring. My name is David, I’m the founder of SlugBooks: a kayak for college textbooks (our users save money by comparing prices on their college textbooks). In this article I’ll be sharing the evolution of our website design, and the various strategies we used to build emotion into our product.
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2012_12_parallax_hovering_featured Design

Parallax Hovering And Its Engaging Quality For Web Design

Parallax effects are interactive by nature and still relatively new in web design. That’s why they are a great way to make your visitors curious, draw them in, and engage them with your website. On the web, as much as in the real world, we are quite cautious and like to be in control. At times, we are uncertain and appreciate instant feedback on our actions. We are curious and love to experience new things. Parallax effects, whether triggered by scrolling or hovering, answer to all of these needs.
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