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Category Archives: Design

2012_10_featured_product_pages Design

Better Product Pages: Turn Visitors Into Customers

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The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible.

Once people visit your website, make sure to attract their attention. If you have managed to draw them in, you will need to introduce the product within a few seconds. According to last year’s Google Analytics benchmarking report, bounce rates in the US were as high as 42.5 percent. If people don’t understand what you are offering them or how it works, they will lose interest quickly. Show them that your product is just what they want, that it’s useful and that it adds some kind of value to their lives.
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2012_09_featured_road_signs Design

Top 9 Guidelines For A Better Content Organization

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Content is king! It probably doesn’t take much convincing from my side to tell you that your content is the most valuable asset of your website. Be it that you offer information, services, or products, your content is the reason you have a website at all. People visit your website because they are looking for something and it should be your main goal to help them find it.

We talked about content presentation a few times lately. For example, we discussed how you can write better web content, how to improve the readability on your site, or how to increases your web credibility through content presentation.
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2012_09_featured_left_right Design

How The Left/ Right Brain Theory Improves The User Experience

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Sometimes, it’s very easy to convince us. Be it in a discussion with friends, when buying a new pair of shoes, or when searching for a web service on the the Internet, if our intuition tells us to go for it, we feel confident that we are making the right decision. Then, other times, it seems like our intuition deserts us and it takes a lot more convincing to win us over for something.

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.
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2012_09_featured_visual_context Design

The Power Of Visual Context In Web Design

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Visuals are super important in web design. We just talked about images last week and how they can help to improve the user experience of your site. A while back we discussed how infographics can help you to inform, engage, or even entertain your website visitors. And our guest author Nikolaj explained how icons can improve your web design.

But why is that? Why are visuals so important for how we perceive information and why do they have such an impact on the user experience of a website? It’s simple. Visuals deliver the context you need to communicate your messages effectively.
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2012_09_06_featured_images Design

10 Things To Know About Images In Web Design

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Web standards rise continually, changing our expectations towards a website. We want to find information quickly, we want to socialize, we want to get entertained, and we want all of it to happen on a personal level. The key to designing efficient, attractive, and personal websites is the use of a wide range of engaging media.

What kind of media? Basically anything you can use on your website to convey a message, such as videos, audio, graphics, or images. While any of these can help to improve the user experience, the media you choose should be appropriate for your main target group with all their expectations, abilities and limitations. Also consider the devices people will use to access your site and technical limitations that come with it.
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2012_08_28_featured Design

A Showcase Of Beautiful And Clever Landing Pages

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This is a guest post by Alex Black.

You can have an incredible, brilliantly coded and stunningly useful product that solves people’s problems – but if your landing page is awkwardly designed, complicated or hard to navigate, then you are probably leaving money on the table. Landing pages that aren’t as intuitive, persuasive or as nicely designed as they are likely to have lower conversion rates. This means fewer people will try out and eventually buy your product, or even tell friends about it.
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trust Design

Cornerstones For Building Trust Into Your Website

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Trust and confidence are important factors that users will take into account when considering your product or service. A high level of trust is of particular importance if your site includes any commercial elements. Research has shown that distrust of the Internet undermines e-commerce (pdf). The study shows that over 50% of users believe that “going online puts privacy at risk”.
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2012_08_07_featured Design

How and Why Icons Improve Your Web Design

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This is a guest post by our friend Nikolaj Mertz

In our everyday life there are icons everywhere. You can find them on any interface, road sign, keyboard, you name it. Icons help us to better understand and interpret information. Not only offline, but also online can icons help us to support content. Therefore it is important to understand how and why to use them.
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2012_08_02_featured Design

How To Design A More Effective Website Header

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The header of a website is likely to be the first thing people will look at when they visit your site. There are no rules how a header should look like, and basically there are no limits to your creativity when it comes to designing your header. Just make sure you exploit its full potential.

There are plenty of articles out there, listing examples of beautiful header designs. When looking for inspiration, these articles got you covered. But why is one header design better than another? What elements make a header truly effective and why?
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2012_07_31_featured Design

10 Practical Tips For Web Designers

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Web design is quite an art. There are many beautiful and inspiring websites out there to prove that. But even though it sais design, there are many different fields that need to be considered when designing a website from scratch. The actual visual design is only a fragment. Even one that comes in quite late in the design process.

Of course a website should be visually appealing and there are many practical things that can be realized through visual design. However, there are many things you need to be aware of and define before you can give shape to them. In the following I will give you ten tips that will help you to create better websites. Some of them might be familiar to you, some are obvious, but still ignored on a regular basis, and some might actually surprise you.
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