Category Archives: Design

2013_08_22_featured Design

5 Ways How Whitespace Affects The User Experience

Whitespace is becoming an increasingly popular design element for websites. The term was originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.

In web design, whitespace can be defined in a similar way. The only difference is that it doesn’t have to be white. Rather, whitespace comes in forms and colors. Consider it the opposite of your content. Whitespace can create a structure, carry meaning, and guide the user, but it doesn’t attract attention to itself.
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2013_08_20_featured Design

Getting Inspired By Innovative User Experience Concepts

User experience is so much more than just design. It’s about the way you interact with a product – how you use it, how it’s structured, how you navigate around a site, or an app, and so much more. It’s not simply a case of making something look “pretty” – it’s about improving the way it works to the point where it’s intuitive and obvious, and using it feels like second nature.
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2013_08_07_featured_contact_forms Design

10 Dos and Don’ts For Your Contact Form Design

Web forms play a pretty important role on the web. Be it to subscribe to a newsletter, sign up for an account, or make an online purchase – there are a lot of different kind of forms out there that build the foundation for many online interactions.

While all forms have their purpose to serve, some forms are more important than others. Let’s take a look at a very special group: contact forms.
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2013_08_06_featured Design

The Power of a Landing Page Video

Research suggests that our collective attention spans are getting shorter. In 2000, the average attention span for web-related activities was 12 seconds. By 2012, the average attention span for web-related activities came in at a blisteringly quick 8 seconds. This trend towards rapidly shrinking attention spans has serious implications for marketers, who are already vying for audience attention in an increasingly competitive and global marketplace.
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2013_07_31_featured Design

5 Design Mistakes That Interfere With Your Online Usability

Good usability – what does that even mean? The term has been around for quite a while now; long enough anyways to have gained some serious popularity. In a previous article we even argued that “usability has become a commodity and is no longer a distinctive feature”. That is because people have long gotten used to certain design standards.
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2013_07_24_credibility_featured Design

10 Design Tips That Will Boost Your Online Credibility

Credibility is one of the most important aspects of your website. Being credible means people feel like they can trust you – as a person or as a company. Then again, trust is the base for any good relationship. And that’s what you want to establish on your site, right? A good relationship with your visitors, and as that with your current and potential users or customers.

Here is the good news: There are lots of things you can do to gain more credibility. Adding some personality to your site is just one of them.
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2013_07_22_featured2 Design

Asking “UXperts” — How to Improve Your Landing Pages with @SabinaIdler and @justinmifsud

This article was written by Rob Toledo and first published on the distilled blog.

We’re all “internet” people, right?

We’ve all got a grasp on how everything should work online and know exactly how websites should be designed.

But one thing I have learned over the past four years of working in the “internet world” is that online marketers are always statistical outliers when discussing UX/UI. We are never the average site visitor, and sometimes it can be near impossible to even pretend; it’s too hard to break away from our intricate web browsing habits. Don’t believe me? Ask your mom how she uses the internet and compare this to your own usage. I’m willing to guarantee they’re drastically different.
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2013_07_17_featured Design

16 Inspiring App Landing Pages And 8 Reasons Why They Are Effective

Landing pages. We have all heard of them and most of us know they are important. Why? As the word says: A landing page is where people first ‘land’ when they visit your website. This can be because they followed an add, found your site on google, or simply typed in you URL in their browser window because they know about your site from any other source.
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2013_07_10_featured Design

How Surprising Details In Web Design Affect The User Experience

The internet is maturing by the day. Websites in 2013 strive to be more accessible, more usable, and also more fun than ever before.

Fact is, a lot of them do so quite successfully. That is mainly for three reasons: (1) Web technologies evolve constantly, allowing for more and more advanced designs. (2) Technologies are more accessible than they used to be, empowering more people to use them. (3) People’s awareness of UX is growing, making them eager to offer more than just a working HTML site.
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