Category Archives: Design

2013_10_UX_featured Design

5 Critical Aspects Of Your User Experience

The user experience. Everyone talks about it. Finally. It’s a joy watching the field grow and getting recognized. People are beginning to realize that there is more to online success than having a functional website in place. More even than a high google ranking and good usability. By now, even the smallest company has found its way online, web technologies have evolved drastically, and with that people’s expectations have grown.
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Screen-shot-2012-06-27-at-3.45.33-PM Design

The ABC of Usability – Part 9

The latest installment in our monthly list of User Experience terms.

Each month, we are adding new terms to our existing glossary of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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ufo8 Design

How To Integrate Waiting Time Into Your User Experience

People don’t like to wait. This is true in any situation you can think of. Be it in the line for the checkout, when counting down the days before a special event, or when loading a website – waiting requires patience, a goal worth waiting for, and the ability to distract ourselves.

Once we focus on the waiting itself, we start to keep track of the passing time by counting days, hours, minutes, or even seconds. The more conscious we experience waiting time, the longer it becomes. Think about it for a second. I bet you can come up with plenty of examples when a few seconds felt like forever.
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featured Design

Popular Methods for Online Storytelling

This article was originally, and in full length, published on Six Revisions. Please visit the original source for the entire text, including many more visual examples.

The act of storytelling is present in every culture. Storytelling, when done well, can move people to take action.

The way we tell stories has evolved drastically over time. We constantly find new methods for preserving and sharing our stories: From drawings on cave walls, verbal recounting passed down from generation to generation and songs to more modern ways like newspapers, books, audio and video recordings.
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inzeit Design

How to Simplify Design

A simple web design offers many benefits that are lost from complicated or cluttered websites. Simplicity cuts out any friction that can otherwise exist between a user entering your site and actually converting. Internet users are becoming increasingly attracted to simply designed websites, because they’re aesthetically pleasing, focused, and easily understood and navigated. They also often load faster and are great for performing well across platforms.
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2013_09_02_featured_image Design

Does Your Website Design Appeal To The Right People?

So you have a website – and you know who you want your target group to be. Great. But how do you make sure you design your site for the right kind of people? How do you make sure to attract people that not only like your product – but that have the right age, lifestyle, or even money to buy it?

Obviously, your product already does a lot of the work. People who don’t like it, or who don’t think it will fit their current life situation, probably won’t be the majority of your visitors. Or will they? Do they even know they probably cannot afford your product? Do they know you are targeting a different age group? Or different gender?
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2013_08_22_featured Design

5 Ways How Whitespace Affects The User Experience

Whitespace is becoming an increasingly popular design element for websites. The term was originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.

In web design, whitespace can be defined in a similar way. The only difference is that it doesn’t have to be white. Rather, whitespace comes in forms and colors. Consider it the opposite of your content. Whitespace can create a structure, carry meaning, and guide the user, but it doesn’t attract attention to itself.
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2013_08_20_featured Design

Getting Inspired By Innovative User Experience Concepts

User experience is so much more than just design. It’s about the way you interact with a product – how you use it, how it’s structured, how you navigate around a site, or an app, and so much more. It’s not simply a case of making something look “pretty” – it’s about improving the way it works to the point where it’s intuitive and obvious, and using it feels like second nature.
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2013_08_07_featured_contact_forms Design

10 Dos and Don’ts For Your Contact Form Design

Web forms play a pretty important role on the web. Be it to subscribe to a newsletter, sign up for an account, or make an online purchase – there are a lot of different kind of forms out there that build the foundation for many online interactions.

While all forms have their purpose to serve, some forms are more important than others. Let’s take a look at a very special group: contact forms.
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2013_08_06_featured Design

The Power of a Landing Page Video

Research suggests that our collective attention spans are getting shorter. In 2000, the average attention span for web-related activities was 12 seconds. By 2012, the average attention span for web-related activities came in at a blisteringly quick 8 seconds. This trend towards rapidly shrinking attention spans has serious implications for marketers, who are already vying for audience attention in an increasingly competitive and global marketplace.
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