Category Archives: Design

observational Design

5 New Interesting UX Phrases

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Web Design, Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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featured Design

Well Designed Product Pages

When working on an ecommerce site, one of the places sapping lots of time and energy is in getting the product page to be just right. There are a number of elements that tend to perform well on product pages, by giving potential customers useful information and by showcasing the product well. Yet there are some that make for a better, more useful product page. As a result, making for happier customers.

So, without further ado, let’s have a look at some of the features that improve product pages.
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featured Design

Responsive Web Design

So, you’ve invested in a mobile site for your website and think you’re all set for the future?

Then you may want to think again.

Mobile-first remains an important trend with tablets & mobile phones, outselling the “ancient” desktop computer. However, this doesn’t mean that having a mobile website next to your regular site is necessarily the best solution. Whilst the size of phones & tablets keeps changing – not to mention the difference between portrait & landscape mode – a single site can’t scale properly to all of them. The solution: Responsive design.
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new feature Design

The ABC of Usability Part 12

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more about the ones you thought you knew and find out interesting, little known, details.
Read the rest of this entry »

new feature Design

The ABC of Usability Part 11

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
Read the rest of this entry »

featured Design

Optimising Your Mobile Site

In today’s world, desktop and laptop PC sales are virtually in free fall.

The reduction in sales of these traditional computers has been a direct consequence of the rise in tablet, phablet, and smartphone ownership. It is with smartphone in hand that most people today are surfing the web whilst on the go. Train travels and bus rides are no longer the monotonous experiences they once were – where once eyes would have been focused out of the window, they are now drawn to the glass screens of their devices.
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2013_11_faces_featured Design

The Effect of Human Faces in Web Design

Human faces are very powerful. User Experience designer Aarron Walter describes in his book Designing for Emotion why we appreciate human faces so much. He explains that we are constantly exploring the world around us by looking for something familiar. Familiarity gives us a feeling of comfort and reassurance.

“When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.” (Not Just Pretty: Building Emotion Into Your Websites by Sabina Idler)
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featured Design

3 Things Every Ecommerce Business Should User Test

When it comes to ecommerce, the minor details relate to major consequences. The whole existence of these sites relies on their customers, their visitors. Ensuring these visitors not only convert, but continually return to convert is key to their business. Conversion rates are the key metric through which an ecommerce site can gauge their success. Maintaining these are as high as possible are key to happy customer and a happy company. Affected by all manner of adjustments to layout, process and speed; it is essential to find which of these issues are holding back the website, and fix them pronto.
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