Category Archives: Design

featured Design

3 reasons why Cookies are the future of Personalised Experiences

The cookie has been long lamented as a marketer’s weapon. A tool used against the user in aid of underhanded promotional tactics, to collect (and even distribute) personal data without knowledge nor consent.

To us lucky EU members, this rampage was brought to an attempted halt May 2011. The Cookie policy brought in aiming to teach web users what was happening to their online data, what companies were doing with it. Allowing users to opt out of cookie storage. Now a by-word for advertising, despite sweet comparisons the cookie has bittersweet connotations to many.

Yet, not all hope is lost. Many believe that this year – 2015 – is the year the cookie strikes back. A year in which the cookie will banish its past misuse, and move towards a friendlier future.

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keep it simple Design

7 Tips to Guarantee Easy Tablet UX

UX designing for tablet users is becoming more and more critical.

Not only has there been a significant increase the number of tablet users in recent years, but 79% of tablet users nowadays are using tablets at home – more than ever before.

That is why designing for tablet users means designing for customers who are not “on-the-go” like smartphone users, but ones who are most likely to use multiple devices simultaneously throughout their day.
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featuered Design

Optimizing forms for greater conversions

Great usability centers on conversions. No matter how effective the lead generation campaign, or how advanced the marketing automation software, conversions require forms.

Generally, the online customer experience of the form can make or break the conversion.

Forms are absolutely critical and must be optimized to ensure the greatest conversion rate, highest sales figures, biggest company growth and happiest boss.
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featured Design

Why Designing for Usability Just Isn’t Enough

Why aren’t fanny packs more popular?

In terms of function, they’re incredibly useful — they have enough room to hold all your everyday items, and their location on the body is perfect for quick and convenient access, not to mention weight distribution that allows you to forget you’re carrying anything. Plus, they’re a lot safer for your money in protecting against pick-pockets or purse-snatchers.
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blog_img Design

The Death of Web Design

Medium, Shopify, Behance. What do they all have in common? High-quality website templates. No longer does an innovative idea require the web design skills to match; all manner of websites now exist, allowing you to implement that idea without the efforts of an experienced (expensive) web designer. This is perhaps the greatest web design shift of the past 3 years.
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featured Design

How To Balance Usability and Design When Building a Website

It is all about perception when we talk about ugliness and beauty in web design. My ‘ugly’ may be your ‘beauty’ and vice versa, but how does it happen that many usable websites are ugly for the majority of users? ‘Usability comes first’ is a true rule of website development, but design plays not lesser importance in creating great user experience. Website designers make a huge mistake when focus around usability alone, just because it is thought to be more important for users. Usability and design should go together as CSS and PHP, as Header and Footer, as content and layout. A fast website with a friendly entry form yet colored in unsuitable color palette and with old-fashioned fonts would never succeed among users. Finally, the goal of webmasters is to achieve lasting collaboration with users, but design and usability can’t make this if taken separately, no way.
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featured Design

Flat Design was just a Trend, Apparently

There is no doubting Flat design is the current darling of the design world. Flat, simple patterns provide a clean and fresh look. Minimalist designs perfectly adapted to the surge in mobile usage. Even a company like Apple, a longtime supporter of skeuomorphic design, has joined their contemporaries in the design switch up.

Flat design burst onto the scene in late 2012, heralding a new era for design. Windows proved the vanguard for these new principles. Implementing their Metro interface first on Xbox and Zune, before unveiling Flat to the world with Windows 8. The Windows shake up carried with it plenty of controversies, yet Flat Design has only grown from strength to strength.
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featured Design

Need for Speed – Fast Loading the Key to a Satisfying UX

A website’s success can depend on several factors. Intuitive navigation, aesthetically appealing design, quality content, site maps, etc. – all play a vital role in making a website successful.

There is one more very important factor that has a huge impact on the success of your website – page load time.

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trafficlights Design

Idiot Buttons: The Placebo in UX Design

Users love control. Even in an automated world, our user wants to control the machine. To know that it is under their bidding, and to know it is serving their needs.

Yet, in an age of ever more intuitive interfaces, control is slipping out of the user’s hands. Reduced inputs leave our user only a bystander.

The placebo prevents this. The placebo places control back into our users hands. Yet, the placebo does nothing.
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thumb zone featured Design

Designing for Thumbs – The Thumb Zone

Thumbs. The very instrument that makes us human. Separating us from our pet cats and dogs. Passed down through the generations, our thumbs have allowed us to do all manner of things; from gripping wooden clubs, to navigating our smartphones.

In modern life wooden clubs are rarely called upon, unfortunately. Yet all too often we find ourselves standing with phone in one hand, interacting, exploring, talking and texting with our thumbs. Thumbs are more relevant than ever..!
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