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Design
It goes without saying that the success of a website depends on many different aspects. For example, the overall usability, the visual design, and the brand consistency all affect whether or not users are happy with your site. How easily can they find their way around? How much do they trust you and your content? Do they think it’s fun use your site?
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Design
Research has shown that almost 30% of internet users have a disability of some sort. As such, as user experience designers we need to make sure that we cater for these disabilities so that the widest possible audience can use our website or application. This means designing with accessibility and disability in mind, from the outset.
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Design
Welcome to part 2 of this article on how Hofstede’s cultural dimensions theory can help us understand what makes cultures so different from each other — and how we can become more sensitive when designing for a cross-cultural user experience.
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Design
Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background. For web designers, this presents a true challenge: How can we ensure a cross-cultural user experience if we are not truly familiar with cultures other than our own?
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Design
It’s a bit like having a dog, or a particularly tricky-to-care-for plant. Like a bonsai, say. It looks fantastic when you first get it home, but without regular care and maintenance your miniature tree can pretty quickly start to look a little worse for wear. To cut to the chase we’re talking about your website; have you been neglecting yours of late?
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Design
Every so often, new ways of doing something sneak into our lives and work habits. Reason for this can be changing personal preferences, new technologies, or simply the urge to follow trends. A recent new habit in web design is a flat design approach. Flat describes a two dimensional design for a two dimensional screen.
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Design
If not for the simple purpose of killing time, we usually have a goal in mind when visiting a website. That goal can be finding or sharing content, getting in contact with the site owner or customer service, purchasing a product, or anything else as a matter of fact. In any case, we want to reach our goal as quickly as possible — without getting distracted, lost, or frustrated because we can’t find what we are looking for.
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Design
Designing an effective pricing page should be high up on your list of priorities. After spending a lot of time, effort and money on getting potential customers to your pricing page, you need to make sure that you do everything in your power to not fall at the final hurdle.
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Design
We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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Design
In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button. These simple and straightforward buttons funnel visitors to where you want them to go, such as your shopping cart or your registration page.
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