Category Archives: Discoveries

featured Design

6 Guidelines For Designing 404 Error Pages With A Positive Impact

It goes without saying that the best way to go about errors is to avoid them. People neither have the time nor the nerves to deal with technical problems, while browsing your site with a certain goal in mind. So you should do everything in your power to avoid errors.

Yet, there is little you can do about the unexpected. No matter how hard you try, some users will run into a dead end at some point. It might or not be your fault, but you should be prepared for when it happens.

Customized 404 error pages have become the rule. We see them almost every time that we try to visit a broken or non-existing link. Webmasters have realized that classic 404 error messages can have a negative impact on the user experience. They are negatively phrased, boring and for most people too technical to truly understand. Customized error pages on the other hand can have a positive impact.
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featured Design

Top 10 Guidelines for Designing Better Landing Pages

The current shift of focus away from the usability of a website towards its user experience can be quite challenging. Especially for those generations that were usability experts long before the emotional impact of the Internet was even an issue. Now Usability has become a commodity. Does that mean it’s less important? It certainly does not. We just have to learn to go a step further and make our websites functional, usable, and pleasurable.

Jakob Nielsen is one of the leading experts when it comes to usability. Over the years he has conducted countless studies, written very useful books, and contributed quite some knowledge to the world about how to make a website usable. However, he has not yet taken that extra step towards a great user experience.

The homepage is the most important page on most websites, and gets more page views than any other page.

According to Nielsen is a company’s homepage the “face to the world and the starting point for most user visits.” Reason enough to make the best of it, I think. In this article I’d like to take a look at Nielsen’s Top 10 Guidelines for Homepage Usability and how we can make pleasurable landing pages, without paying the price of good usability.
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coverrr Discoveries

How Logo Design Can Add Magic To Your Site’s User Experience

Your logo can be considered the heart of your website. Positioned at the very top of your site, chances are good that it is the first thing to meet your visitor’s eye. This quality position calls for a special role. As emotional aspects have taken in a central role in web design, it is time to see if your logo can contribute some magic play to your site’s user experience.

The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify. — Jacob Cass

There have been plenty of articles written on logo design. Reason enough for me to not go into the theory once more, or give tips for effective logo design, and neither will I cover mistakes you should avoid.

Rather, I’d like to focus on the very practical effects your logo can have on your site’s user experience. For example, your logo can be a great tool to draw your visitors in, it can help you to introduce and identify yourself, and it helps people to remember you.
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