Category Archives: Discoveries

2012_08_10 Design

10 Tricks How Mascots Can Improve The User Experience

The user experience of websites has become increasingly important, maybe even a major selling point. As a result we constantly try to find new ways how we can improve the experience for our visitors. Be it through an exceptional usability, a high degree of personality, or through interaction and engagement. There are many things you can do and as long as you focus on your visitors, and as that your existing and potential customers.

A great way to make sure you appeal to your target group are mascots. These little characters can make your website more personal, authentic, trustworthy, fun, and engaging. Let’s take a look at 10 examples of mascots on the Web and their role in improving the user experience.
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Screen shot 2012-07-12 at 11.28.13 AM Design

A Guide To Design High Quality Infographics

Infographics have become quite a popular way to present information. And it’s a good thing that they have. 90 percent of all information that we perceive and that gets transmitted to our brains is visual. Especially on the Web, where effective communication is essential, infographics can be a good choice to inform, engage, or even entertain your website visitors.

  • High quality infographics are 30 times more likely to be read than written content.

Customer Magnetism

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