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Design for Conversion NYC – November 18th Announcements

Design for Conversion NYC – November 18th

After three inspiring events in Holland and one in Germany, the team behind Design for Conversion will be organizing a New York City edition. The fifth edition of the Design for Conversion conference wil take place at Thursday, November 18th in the Galapagos Art Space (Brooklyn, NY). A good reason to visit New York and meet and interact with conversion experts from all over the world.

Design for Conversion

Experts from all over the world will gather in New York for the fifth Design for Conversion NYC Conference. The event has been created to bring together a diverse group of talented professionals and thought leaders. The goal is to share new research and high level professional insight and to invite participation in ground breaking discussions and hands‐on activities that will assist designers of technology, website developers, and marketing professionals in understanding changing trends in consumer behavior, the use of persuasive technology, and the convergence of these issues to influence consumer or societal action.

When: Thursday, November 18, 2010
Where: Galapagos Art Space, Brooklyn, New York

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Usabilla has been selected as a White Bull finalist Announcements

Usabilla has been selected as a White Bull finalist

Usabilla has been selected as a finalist for the Bully Awards, an award honoring the leading European technology, media, and telecommunications companies. We’ve been selected as finalist in the category of ‘White Bulls’ and are thrilled to get the opportunity to present Usabilla at the White Bull Summit event in Barcelona.

A total of sixty European companies were named as finalists for the 2010 Bully Award. The deserving finalists were selected from a pool of entries that included hundreds of nominated European TMT companies. The finalists fall into three categories:

• Yearlings: firms that seek or have received angel/seed rounds or equivalent
• Young Bulls: firms that seek or have received Series A financing
• Longhorns: post Series A firms

“The Bully Award finalists were selected first and foremost for values of excellence and innovation in the TMT sector,” stated Farley Duvall, Founder and Chairman of White Bull Summits. “Each firm has been recognized as a leader in its field, with a bright business proposition and meaningful market strategies, driven by a rich understanding of customer needs and technological solutions.”

Thirty winners (ten winners per category) will be announced live at the inaugural, invitation-only White Bull Summit 2010, Pathways to Exit event in Barcelona, September 20 – 22.

Our export options just got way easier and much more advanced! Announcements

Our export options just got way easier and much more advanced!

If you look at the test detail view (http://usabilla.com/tests/view/name+of+your+test) and scroll all the way down, you will notice the export options have changed. We basically used two approaches in this update. The first approach is to offer a simple straight forward export that is usable in every experience level. The second approach is to give more experienced user full access to their data in a very flexible way.

Simple exports with CSV (Comma-Seperated Values)

CSV is a simple text format for database table data and is readable by most common spreadsheet applications like Microsoft Excel, Open Office Calc and Google Docs. Simply click on the data you want to get out of Usabilla and a spreadsheet with the data is generated.

All the CSV export options follow the same format and settings. They all start with the fields “page”, “task”, “participant”, followed by the requested data. We use a unicode (UTF-8) character set, fields are separated by a comma (,) and strings are enclosed in double quotation marks (“…”).

Advanced exports with structured XML

The XML export includes all the data of a test in a structured format. We have two options, one for the content and one for the results. By combining these two exports your are able to generate any report you want.

All data is contained in a root element called usabilla. To make debugging a bit easier, we included a version attribute (current version) and a success attribute to tell you if the request was successfully executed.

Content export

The first child element indicates the type of response, in this case content and then shows you the unique id of the test you requested the content for and the language of the content. Here is an example of what it looks like: <content for="7719893004c6e" language="en">. The data follows the structure of a test, so a test has pages, and page has tasks. Here is a simplified example response:

Exporting results

In this case the first child element looks something like this <results for="7719893004c6e" language="en"> to indicate you are receiving the results of a test. The results a split up in to two sections average, which includes task completion times (calculated with geometric mean), followed by a section participants with the data per participant. Here is a simplified example of what a response might look like:

Accessing your data from other applications

Getting your data in other applications, like Google Docs for example is made pretty easy. Go to your account page and click on “Generate a new token”, you can now use any of the addresses below to get your data:

  • XML content:
    http://usabilla.com/tests/export/UNIQUE_ID/content/xml/?token=API_TOKEN
  • XML results:
    http://usabilla.com/tests/export/UNIQUE_ID/results/xml/?token=API_TOKEN
  • CSV results points:
    http://usabilla.com/tests/export/UNIQUE_ID/results/csv/points/?token=API_TOKEN
  • CSV results notes:
    http://usabilla.com/tests/export/UNIQUE_ID/results/csv/notes/?token=API_TOKEN
  • CSV results context:
    http://usabilla.com/tests/export/UNIQUE_ID/results/csv/context/?token=API_TOKEN

The easiest way to find out the UNIQUE_ID of a test, is to click on “Invite participants” on the test detail page. It is the last past of the address shown under “Your test is available at the following URL:”, and looks like: http://usabilla.com/rate/UNIQUE_ID

To disable API access to your data, just click “Clear API token” on account page and access is revoked.

Enjoy!

Hope you enjoy these new featured and find them useful in your projects. As always we appreciate any and all feedback so feel free to leave comment below or tweet us any suggestion or questions at @usabilla.

Improvements in the test interface Announcements

Improvements in the test interface

One of our most important focus points is the usability of our own test interface. Participating in a Usabilla test must be simple, fun, and way more exciting than a standard survey. In the past year we’ve released about 15 iterations on our test interface. Each iteration was based on feedback from participants, users, and experts using Usabilla. We’ve just released a small update and we think this update solves the most important usability issues of our test interface.

Problem: Participants don’t have a clue that they can add notes.

Usabilla is primary a quantitative tool. Notes add a qualitative aspect to the tests and are of in many cases of great help to interpret test results.  If you run a test case with for example 250 participants and all those 250 participants add 20 points with notes, your ‘lean & mean’ test is probably no longer ‘lean & mean’. This is the reason why we focus on points as primary response and notes as secondary. Unfortunately in our previous releases we didn’t manage to find a good balance between these two interactions.

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New: Store additional data for participants & more Announcements

New: Store additional data for participants & more

It has been a while since we sent out an update about Usabilla. In the past months 4500 users ran hundreds of interesting tests with an incredible number of participants, we fixed many small bugs and tweaks, released new features, made big steps in scalability, and expanded our team with a very skilled developer (Say hi to Sido). In this update we want to share some interesting updates

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We won the Dutch Startup Award for Best Web App! Announcements

We won the Dutch Startup Award for Best Web App!

Usabilla has been nominated for the Dutch Startup Awards in the category ‘Best Web App’. The Dutch Startup Awards are organized by The Next Web and the Dutch magazine Emerce. We’re very proud to be on the shortlist for the finale. In less than a year we launched an easy-to-use usability app which provides value for more than 4000 users from all over the world and are eager to continue our growth in the next years.

Update: We won the Dutch Startup Award for Best Web Application! Thanks a million for your votes.

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Special UX-Lx promo Announcements

Special UX-Lx promo

From 12 to 14 May 2010 the European UX scene gathers at UX-Lx in beautiful Lisbon for three days of interesting keynotes and workshops. Usabilla is one of the proud sponsors of this conference.
We’ve set up a great deal with UX-Lx: buy a Gold or Platinum UX-Lx ticket and save 751 dollar on a Large Usabilla account!

How does it work?

  1. Buy your Gold or Platinum conference ticket directly on the website of UX-Lx (if you already haven’t bought one).
  2. Sign up for a Standard account or upgrade your existing Free or Small account to a Standard account.
  3. Send us a mail with your registration details for UX-Lx and account name and we’ll upgrade your account.
  4. We’ll upgrade your Standard plan to a Large plan for free.
UX Lx – 12 to 14 May 2010 – Lisbon Announcements

UX Lx – 12 to 14 May 2010 – Lisbon

We’ll be attending UX Lx 2010 in sunny Lisbon from 12 to 14 May. If you’re fast you can order early bird tickets and meet the international UX scene in beautiful Portugal. Great speakers (Steve Krug, Jared Spool, Peter Merholz, Luke Wroblewski, and many others), interesting workshops for everyone (beginners, intermediates, & advanced).

UX Lx_ User Experience Lisbon - 12 to 14 May 2010

UX Lx is a unique three-day User Experience event set in sunny Lisbon, Portugal on May 12-14 2010. A premier event for User Experience Professionals, Designers, Information Architects and Usability Practitioners, UX Lx will bring together more than 300 professionals. Coupled with a set of world renowned speakers, all of them published authors and leading experts in their fields, UX Lx will be one of the largest events of its kind in Europe.

With 12 though-provoking talks, 16 hands-on workshops and 16 open sessions, UX Lx will pre- sent the latest knowledge in the field, giving attendees the information and techniques they will need to push their work forward. Workshops will be split in three levels: Beginner, Intermediate and Advanced, enabling newcomers and seasoned professionals alike to hone up their skills and techniques. Talks will present all the latest topics in a thought-provoking fashion and are set to be starting points for discussion and further investigation. Open sessions will allow free submis- sions and will be curated by the organising committee, enabling up and coming professionals to show their knowledge and gain recognition. A range of networking events and side activities is also being laid out so that everyone can have a great time at UX Lx.

Meet us in Lisbon and order your tickets here: ux-lx.com