We measured the time between the start of a task (starts when a users has closed the task introduction) and a click (when a user clicks anywhere on the screen). That’s not completely accurate. What we should have measured is the time it took to successfully click (on the right spot). We’re going to implement the option to display the average time for all clicks in a certain area in the near future.

I think, this time is call-to-actions’s time (time of success). Include that time the first fixation time and button/link understanding time.

Therefore i think, better if you say time of succces, because first fixation = found that elements. Events: click or .. = succes rate, time of success.

Sorry, my english isn’t good, maybe you can understand what is would like to say/advise to/for you.

But this report is fantastic, you are the star!!

Kindly Regards,
Szabolcs

I agree with Christian, but I still think this study demonstrates two factors that influence time and success rate very clearly:

1. Number of outbound links/form fields on the pages you tested. Less choice leads to faster decisions and less errors.

2. Placement of the main sign up call to action. Central placement in the primary viewing area (above the fold) seems to work best.

I would be more interested in a discussion about a test made on the same website category (eg: video sharing home pages).

Talking about the differences between Basecamp and Twitter’s home page is useless from my point of view.