Author Archives: Tomer Sharon

Tomer Sharon

Tomer is a Senior User Experience Researcher at Google Search in New York City and author of the book, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led UPA Israel and is a mentor at Google's Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.
2013_06_20_featured UX Videos

Interview with Jared Spool

I had the privilege of visiting Jared Spool at his North Andover, Massachusetts office and interview him about getting buy-in for UX research. The challenge of getting buy-in for research takes form in two ways: one, when stakeholders refuse to sponsor research to begin with, and two, if they do sponsor it, they refuse to act on research results since they contradict their intuitions, opinions, or expectations.
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2013_04_18_featured UX Videos

Interview With Giff Constable, Managing Director At Neo

The seeds for this interview were planted when Giff Constable, a Managing Director at Neo NYC and a co-organizer of the Lean Startup meetup in New York, witnessed a heated online discussion I have had with UX practitioners. We argued about working with startups and why I thought a startup does not need a UX person. Giff took my side and we agreed we should meet and talk. The result of this pact is in front of you.
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2013_02_ethnography_featured2 UX Videos

Top 10 Ethnographic Research Videos

When you examine people in context, synthesize their stories, and apply the results to solve a business or design problem (as my friend Steve Portigal defines it), you are conducting something people call ethnography, design research, user research, contextual inquiry, fieldwork, or whatever. Without getting into labeling it with a cool name, here are the best videos about this type of research activity. Videos are divided into four categories: introductory videos (mostly primers), examples (summaries or excerpts from such research studies), deeper dives (profound materials), and a fun category with a parody about ethnography.
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2013_01_04_featured UX Videos

Interview With Steve Krug, Author Of Two Best-Selling Books On Usability

Steve Krug is known for authoring two best-selling books about usability: Don’t Make Me Think and Rocket Surgery Made Easy. Steve and I met at the Design and Usability Center at Bentley University in Waltham, MA, USA, and talked about why it is so hard for people to sponsor UX research. An interesting part was when we talked about writing usability testing reports and Steve shared his hate for writing (surprising, ha?) and his approach to reporting results to clients.
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