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Tomer Sharon

Tomer is a Senior User Experience Researcher at Google Search in New York City and author of the book, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led UPA Israel and is a mentor at Google's Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.

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Latest articles from this author
Interview with Jared Spool

/ by Tomer Sharon

Interview with Jared Spool

I had the privilege of visiting Jared Spool at his North Andover, Massachusetts office and interview him about getting buy-in for UX research. The challenge of getting buy-in for research takes form in two ways: one, when stakeholders refuse to sponsor research to

Top 10 Ethnographic Research Videos

/ by Tomer Sharon

Top 10 Ethnographic Research Videos

When you examine people in context, synthesize their stories, and apply the results to solve a business or design problem (as my friend Steve Portigal defines it), you are conducting something people call ethnography, design research, user research, contextual inquiry,

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