Author Archives: Steve Portigal

Steve Portigal

Steve Portigal is the founder of Portigal Consulting, a bite-sized agency that helps clients to discover and act on new insights about themselves and their customers. He is the author of Interviewing Users: How to Uncover Compelling Insights, a Rosenfeld Media book. Follow him on Twitter at @steveportigal. Follow the author on Twitter
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Everything You Always Wanted To Know About Interviewing Users

How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation?

There are more than enough questions that we should ask ourselves about interviewing users before we go out there and ask people all sorts of questions. Today, you get the chance to ask me anything you could possibly want to know about interviewing users. And when I say anything, I mean anything!
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