Conversion rates are an essential statistic for website owners. You need to know how many customers are of value to you: such as buying a product or subscribing to your newsletter. The conversion rate is this number compared to the number of people visiting your website; often expressed as a percentage.
Low conversion rates are akin to a shop where everyone walks around to look at your displays, but don’t actually buy anything. The counter is empty and your till is gathering dust.
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