Author Archives: Sarah Doody

Sarah Doody

Sarah Doody is user experience consultant and designer who specializes in product and brand development. She is passionate about helping teams use the power of storytelling to turn their ideas into thoughtful product experiences. Follow the author on Twitter
usabilia-blog-context Theory

User Experience: Feedback & The Case For Context

Many times throughout my career, I’ve worked on projects and then … I see that email.

It normally goes like this, someone (who doesn’t know user experience) has gone off and done their own user research and has a new fantastic idea. Normally, this is in the form of a critique or a feature request. And more often than not, it comes from someone who is not the actual intended user of the product or service!
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