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Author Archives: Sabina Idler

About Sabina Idler

Sabina is community manager, technical writer & UXer @ Usabilla. She is interested in Usability, User Experience, Design, and everything that makes the Web a better place. Follow Sabina on Twitter.

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2012_10_featured_product_pages Design

Better Product Pages: Turn Visitors Into Customers

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The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible.

Once people visit your website, make sure to attract their attention. If you have managed to draw them in, you will need to introduce the product within a few seconds. According to last year’s Google Analytics benchmarking report, bounce rates in the US were as high as 42.5 percent. If people don’t understand what you are offering them or how it works, they will lose interest quickly. Show them that your product is just what they want, that it’s useful and that it adds some kind of value to their lives.
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2012_09_featured_UX Links

Our 5 Favorite Articles On UX (September 2012)

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It’s the end of September, and season has officially changed. While the days start to get shorter and and temperatures start to fall, we are happy to see that the community keeps up their spirit. Again, this month has some awesome UX articles in petto. Let’s take a look at our five most favorite ones — enough reading material for a nice, cozy evening on the couch.
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2012_09_featured_road_signs Design

Top 9 Guidelines For A Better Content Organization

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Content is king! It probably doesn’t take much convincing from my side to tell you that your content is the most valuable asset of your website. Be it that you offer information, services, or products, your content is the reason you have a website at all. People visit your website because they are looking for something and it should be your main goal to help them find it.

We talked about content presentation a few times lately. For example, we discussed how you can write better web content, how to improve the readability on your site, or how to increases your web credibility through content presentation.
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2012_09_featured_readability Theory

8 Guidelines For Better Readability On The Web

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While multimedia is becoming increasingly popular on the Web, there is no way around classic text to effectively communicate with your visitors. I admit, the Internet has been around for awhile now and you might think: “Text, don’t we all know by know how to handle it?” And I agree, we’ve had enough time to internalize the basics about written web content. For some reason, however, there are plenty of sites that still struggle with their text presentation.

A while back we looked at how to write successful web content and we gained insights into how to make content targeted, attractive, and effective. Now, let’s zoom in closer and look at how you can make sure that your content is readable. Did you know that reading online is 25 percent slower than reading from printed material? According to a study by Nielsen, your visitors read only between 20 and 28 percent of the words on your site.
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2012_09_featured_left_right Design

How The Left/ Right Brain Theory Improves The User Experience

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Sometimes, it’s very easy to convince us. Be it in a discussion with friends, when buying a new pair of shoes, or when searching for a web service on the the Internet, if our intuition tells us to go for it, we feel confident that we are making the right decision. Then, other times, it seems like our intuition deserts us and it takes a lot more convincing to win us over for something.

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.
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2012_09_featured_visual_context Design

The Power Of Visual Context In Web Design

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Visuals are super important in web design. We just talked about images last week and how they can help to improve the user experience of your site. A while back we discussed how infographics can help you to inform, engage, or even entertain your website visitors. And our guest author Nikolaj explained how icons can improve your web design.

But why is that? Why are visuals so important for how we perceive information and why do they have such an impact on the user experience of a website? It’s simple. Visuals deliver the context you need to communicate your messages effectively.
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2012_09_06_featured_images Design

10 Things To Know About Images In Web Design

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Web standards rise continually, changing our expectations towards a website. We want to find information quickly, we want to socialize, we want to get entertained, and we want all of it to happen on a personal level. The key to designing efficient, attractive, and personal websites is the use of a wide range of engaging media.

What kind of media? Basically anything you can use on your website to convey a message, such as videos, audio, graphics, or images. While any of these can help to improve the user experience, the media you choose should be appropriate for your main target group with all their expectations, abilities and limitations. Also consider the devices people will use to access your site and technical limitations that come with it.
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