- With Usabilla Live, we change how people perceive our company. Quick fixes make our website more user-friendly and ultimately our customers become more happy.
– Chantal van Kruijsdijk, Internet Marketeer at DELA
Case Studies
Author Archives: Sabina Idler
Sabina Idler
Sabina is community manager, technical writer & UXer @ Usabilla. She is interested in Usability, User Experience, Design, and everything that makes the Web a better place. Follow Sabina on Twitter. Follow the author on Twitter
Case Studies
Design
Showcase Of 10 Creative Small Business Sites
Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.
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Theory
10 Key Concepts To Consider When Conducting Remote User Research
The approach to user research has shifted quite a lot lately. Traditional in-person usability testing used to the be ultimate technique to understand how users go about using a product or service. There is no denying that this kind of research is comprehensive and — if conducted well — also very valuable. However, it is also a fact that in-person user testing takes a lot of time, manpower, and money — in other words resources that many companies don’t have.
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Links
Our 5 Favorite Articles On UX (January 2013)
Time flies. We just celebrated the start of a new year and already one month has passed. However, we are happy to see that the UX community doesn’t sleep either, providing us with great new articles and interesting insights. Like we started last year, we want to continue to share some of our most favorite articles on UX with you this year.
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Theory
10 Easy Ways To Gain Targeted Insights Into The User Behaviour
When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and accessibility of your content, can easily be tested and optimized before your site goes live. Then, after launch, there are lots of things that you can measure, such as where people come from, what pages they look at, how long they visit, or where they decide to leave you site.
These insights can be quite interesting and they can certainly help you improve your conversion — if you know how to interpret them. In order to take specific action on any analytical data, you need to understand why people act the way they do on your site. What are their goals? What is their motivation? Why do they leave without making a purchase?
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Announcements
New: Targeted Online Research With Usabilla Live Campaigns
Last summer, we introduced our latest product Usabilla Live – a tool that allows you to gather real-time user feedback on your live website. We are excited to see that the tool has been met with enthusiasm by marketers, designers, usability & UX practitioners. We were able to overcome the common challenges of remote user research with live, visual, and most of all qualitative user feedback.
Now, it’s time for the next big step. Context-sensitive live feedback is great. It also inspired us to look into new ways to gather even more specific and targeted user feedback. After listening to the ideas and wishes of our customers, and countless hours of conceptual work, wireframing, and programming, we are happy to announce the release of an awesome new feature: Usabilla Live Campaigns.
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Design
Getting Your Design Priorities Right (With Focus On The User)
The web of 2013 is complex and ever-growing. In January, there were already 13.81 billion indexed web pages worldwide. That makes 13,810,000,000 web pages — which is a lot. But not only the number of websites has skyrocketed, they have also become a lot more complex. New technologies allow for new trends. New trends result in new standards. New standards create rising expectations among users.
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Design
5 Key Concepts For Mobile Web Design To Look Out For In 2013
In July 2012, there were already 6 Billion mobile subscribers worldwide. That’s 87% of the entire world’s population. In December 2012, the mobile share of web traffic across the world was 14.55% compared to 8.04% a year before. In the US, 25% of all web traffic comes from mobile-only users, while in developing countries like Egypt these numbers go up to 70%. If the growth rate continues like that, we can expect mobile internet to take over desktop internet usage by 2014.
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Case Studies
Streetbank Improves Overall User Experience With Usabilla Live
- The diverse feedback applies to the design, functionality, and the features of streetbank.com and therefore helps us to improve the overall user experience of the site.
– Alice Amies, Project Manager at Streetbank
Demo UX Cases
UX Demo Case: The Effects Of Emotional Design
Emotional design becomes increasingly important on the web. More and more companies try to add a personal touch to their site to express personality, engage visitors and illustrate their content. Out of curiosity, we set up a quick visual survey with Usabilla to find out what effects emotional design elements really have on your visitors.
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