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Emotional design becomes increasingly important on the web. More and more companies try to add a personal touch to their site to express personality, engage visitors and illustrate their content. Out of curiosity, we set up a quick visual survey with Usabilla to find out what effects emotional design elements really have on your visitors.
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Links
The year is coming to an end — the perfect time for a roundup of the most popular articles on the Usabilla Blog. We are very excited to see our community grow steadily, and our heartfelt thanks for a great year goes to all of you — our loyal readers, many many supportive promoters of our content, and of course all our valued guest authors.
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Case Studies
- Usabilla Survey is an easy and stable tool that helps design teams gather information and gain insights into the user experience of a design. It’s a great way to gather feedback from our customers based on early stage design versions, such as wireframes and mockups.
– Michiel Besseling, Senior Interaction Designer, bol.com
Links
It was an exciting year for Usabilla. In January, Usabilla Survey got a new interface, in March we introduced the UI library Usabilla Discover, and in June we launched our latest feedback tool Usabilla Live. But that’s not all, besides our steady ambition to build awesome UX tools, we also want to contribute to the UX community by sharing our thoughts and insights with you. We do so regularly on the Usabilla Blog and less regularly, but with just as much passion, on some of the industries’ most influential blogs.
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Design
Parallax effects are interactive by nature and still relatively new in web design. That’s why they are a great way to make your visitors curious, draw them in, and engage them with your website. On the web, as much as in the real world, we are quite cautious and like to be in control. At times, we are uncertain and appreciate instant feedback on our actions. We are curious and love to experience new things. Parallax effects, whether triggered by scrolling or hovering, answer to all of these needs.
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Case Studies
- Usabilla helps us to let the entire company see through the eyes of our customers.
Richard de Vries, Interaction Designer Freelancer
Design
This article was first and in full length published on Webdesigner Depot.
In August 2011 7.12% of all website hits worldwide came from a handheld mobile device. By August 2012, that figure had risen to 11.78% (Source). We can literally watch as tablets and smartphones become our default choice for connecting to the internet. People have long gotten used to the web as an essential part of their lives, not willing to live another day, even another moment without being constantly connected.
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Design
Typography is an essential part of any website. There is no doubt about it. Websites usually offer information and the easiest way to present this information is through text. Besides, “people who are reading a well typeset page are more engaged in the experience and find that time flies by faster.” Good typography is not only a convenient carrier for information, it can also help to engage our website visitors.
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Case Studies
- With help of Usabilla Survey, we were able to make important improvements to the design before we launched our new Nu.nl app. Only 13 percent of the participants were able to identify a custom icon correctly. Lots of qualitative input allowed us to change the icon in time.
Annegien Bruins Slot,
Usability Specialist at Sanoma Media’s Online Performance Team
Links
This month, our favorite articles on UX are all about a better, more minimalistic, and more efficient approach to web design. Looking for design inspiration, or a starting point for your new design project? Do you want to know how to overcome UX barriers to sales conversion, or learn about the benefits of sharing our decision-making processes? Then we’ve got you covered.
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