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Author Archives: Sabina Idler

About Sabina Idler

Sabina is community manager, technical writer & UXer @ Usabilla. She is interested in Usability, User Experience, Design, and everything that makes the Web a better place. Follow Sabina on Twitter.

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2013_04_02_featured Links

Our 5 Favorite Articles On UX (March 2013)

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Time is flying and yet another month has passed. Luckily not without a bunch of great UX content. Like always, we want to share with you our five favorite articles on UX. This time, you can learn:

  • Why the user experience cannot be designed
  • Why you should know your users and their stories before you start to design for them
  • 11 A/B Testing myths that prevent smart marketers from making accurate, data-driven decisions
  • How to use Card Sorting more effectively
  • How Data, Strategy, and Execution fit together to create a holistic approach to online personalization
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2013_03_26_featured Design

5 Expert Tips for Improving Your Navigation Menu

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If not for the simple purpose of killing time, we usually have a goal in mind when visiting a website. That goal can be finding or sharing content, getting in contact with the site owner or customer service, purchasing a product, or anything else as a matter of fact. In any case, we want to reach our goal as quickly as possible — without getting distracted, lost, or frustrated because we can’t find what we are looking for.
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2013_03_video_featured Design

10 Ways How Video Can Improve The User Experience

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We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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2013_02_remote_research_featured Theory

10 Key Concepts To Consider When Conducting Remote User Research

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The approach to user research has shifted quite a lot lately. Traditional in-person usability testing used to the be ultimate technique to understand how users go about using a product or service. There is no denying that this kind of research is comprehensive and — if conducted well — also very valuable. However, it is also a fact that in-person user testing takes a lot of time, manpower, and money — in other words resources that many companies don’t have.
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2013_live_examples_featured Theory

10 Easy Ways To Gain Targeted Insights Into The User Behaviour

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When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and accessibility of your content, can easily be tested and optimized before your site goes live. Then, after launch, there are lots of things that you can measure, such as where people come from, what pages they look at, how long they visit, or where they decide to leave you site.

These insights can be quite interesting and they can certainly help you improve your conversion — if you know how to interpret them. In order to take specific action on any analytical data, you need to understand why people act the way they do on your site. What are their goals? What is their motivation? Why do they leave without making a purchase?
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2013_live_announcement_featured2 Announcements

New: Targeted Online Research With Usabilla Live Campaigns

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Last summer, we introduced our latest product Usabilla Live – a tool that allows you to gather real-time user feedback on your live website. We are excited to see that the tool has been met with enthusiasm by marketers, designers, usability & UX practitioners. We were able to overcome the common challenges of remote user research with live, visual, and most of all qualitative user feedback.

Now, it’s time for the next big step. Context-sensitive live feedback is great. It also inspired us to look into new ways to gather even more specific and targeted user feedback. After listening to the ideas and wishes of our customers, and countless hours of conceptual work, wireframing, and programming, we are happy to announce the release of an awesome new feature: Usabilla Live Campaigns.
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