Author Archives: Sabina Idler

Sabina Idler

Sabina is community manager, technical writer & UXer @ Usabilla. She is interested in Usability, User Experience, Design, and everything that makes the Web a better place. Follow Sabina on Twitter. Follow the author on Twitter
2013_10_08_featured Announcements

Usabilla Exchange – The Community is Alive

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Usabilla is a big advocate of shared knowledge. That is why we put a lot of effort into our blog: so we can share case studies, UX cases, and other UX insights with you. It’s why we love discussing new ideas with the team, and sharing best practices with our clients. And that’s why we started Usabilla Exchange.

We believe that only together and in exchange with one another, can we (1) strengthen the voice of our customers, (2) help you listen and make improvements based on customer feedback, and (3) further develop Usabilla to match not only your current, but also your future needs.
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ufo8 Design

How To Integrate Waiting Time Into Your User Experience

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People don’t like to wait. This is true in any situation you can think of. Be it in the line for the checkout, when counting down the days before a special event, or when loading a website – waiting requires patience, a goal worth waiting for, and the ability to distract ourselves.

Once we focus on the waiting itself, we start to keep track of the passing time by counting days, hours, minutes, or even seconds. The more conscious we experience waiting time, the longer it becomes. Think about it for a second. I bet you can come up with plenty of examples when a few seconds felt like forever.
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featured Design

Popular Methods for Online Storytelling

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This article was originally, and in full length, published on Six Revisions. Please visit the original source for the entire text, including many more visual examples.

The act of storytelling is present in every culture. Storytelling, when done well, can move people to take action.

The way we tell stories has evolved drastically over time. We constantly find new methods for preserving and sharing our stories: From drawings on cave walls, verbal recounting passed down from generation to generation and songs to more modern ways like newspapers, books, audio and video recordings.
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2013_09_05_featured Theory

10 Quick Fixes For Your Online Credibility

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Online credibility is key to a successful website, right? Right. The way people perceive your company or brand and whether or not they trust you affects their behavior on your site. People that don’t trust you will most likely leave your site rather quickly. Those who do trust you might linger a little longer, engage with your content, and possibly convert.
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2013_09_02_featured_image Design

Does Your Website Design Appeal To The Right People?

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So you have a website – and you know who you want your target group to be. Great. But how do you make sure you design your site for the right kind of people? How do you make sure to attract people that not only like your product – but that have the right age, lifestyle, or even money to buy it?

Obviously, your product already does a lot of the work. People who don’t like it, or who don’t think it will fit their current life situation, probably won’t be the majority of your visitors. Or will they? Do they even know they probably cannot afford your product? Do they know you are targeting a different age group? Or different gender?
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2013_08_29_featured Links

Our 5 Favorite UX Articles (August 2013)

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What have you been up to last month? Traveling the world during your well-deserved vacation? Juggling multiple jobs because you had to stand in while your colleagues traveled the world? Or maybe you treated yourself by leaving the office early – simply to enjoy the nice weather while it lasts.

In any case, chances are you missed out on some good readings these last four weeks. No worries. First, it’s impossible to read every good article that’s out there anyways, and second, we have brought together a list of five must-read UX articles for you.
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2013_08_22_featured Design

5 Ways How Whitespace Affects The User Experience

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Whitespace is becoming an increasingly popular design element for websites. The term was originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.

In web design, whitespace can be defined in a similar way. The only difference is that it doesn’t have to be white. Rather, whitespace comes in forms and colors. Consider it the opposite of your content. Whitespace can create a structure, carry meaning, and guide the user, but it doesn’t attract attention to itself.
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2013_08_15_structured_research Theory

Step By Step Guide To More Structured User Research

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User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.

Be it during the initial conceptual phase, or after a product is already for sale – the user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
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2013_08_13_featured Announcements

AmsterdamUX MeetUp Highlights (2nd Ed.)

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The Netherlands are a small country. Yet, or just because of their small size, they are a very progressive and innovation driven nation – always open for change and new ideas. This curiosity and urge to always be moving forward holds true for all different aspects of life – also for technological fields, such as user centered design.
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2013_08_07_featured_contact_forms Design

10 Dos and Don’ts For Your Contact Form Design

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Web forms play a pretty important role on the web. Be it to subscribe to a newsletter, sign up for an account, or make an online purchase – there are a lot of different kind of forms out there that build the foundation for many online interactions.

While all forms have their purpose to serve, some forms are more important than others. Let’s take a look at a very special group: contact forms.
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