Theory
Online credibility is key to a successful website, right? Right. The way people perceive your company or brand and whether or not they trust you affects their behavior on your site. People that don’t trust you will most likely leave your site rather quickly. Those who do trust you might linger a little longer, engage with your content, and possibly convert.
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Design
So you have a website – and you know who you want your target group to be. Great. But how do you make sure you design your site for the right kind of people? How do you make sure to attract people that not only like your product – but that have the right age, lifestyle, or even money to buy it?
Obviously, your product already does a lot of the work. People who don’t like it, or who don’t think it will fit their current life situation, probably won’t be the majority of your visitors. Or will they? Do they even know they probably cannot afford your product? Do they know you are targeting a different age group? Or different gender?
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Links
What have you been up to last month? Traveling the world during your well-deserved vacation? Juggling multiple jobs because you had to stand in while your colleagues traveled the world? Or maybe you treated yourself by leaving the office early – simply to enjoy the nice weather while it lasts.
In any case, chances are you missed out on some good readings these last four weeks. No worries. First, it’s impossible to read every good article that’s out there anyways, and second, we have brought together a list of five must-read UX articles for you.
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Design
Whitespace is becoming an increasingly popular design element for websites. The term was originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.
In web design, whitespace can be defined in a similar way. The only difference is that it doesn’t have to be white. Rather, whitespace comes in forms and colors. Consider it the opposite of your content. Whitespace can create a structure, carry meaning, and guide the user, but it doesn’t attract attention to itself.
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Theory
User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.
Be it during the initial conceptual phase, or after a product is already for sale – the user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
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Announcements
The Netherlands are a small country. Yet, or just because of their small size, they are a very progressive and innovation driven nation – always open for change and new ideas. This curiosity and urge to always be moving forward holds true for all different aspects of life – also for technological fields, such as user centered design.
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Design
Web forms play a pretty important role on the web. Be it to subscribe to a newsletter, sign up for an account, or make an online purchase – there are a lot of different kind of forms out there that build the foundation for many online interactions.
While all forms have their purpose to serve, some forms are more important than others. Let’s take a look at a very special group: contact forms.
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Design
Good usability – what does that even mean? The term has been around for quite a while now; long enough anyways to have gained some serious popularity. In a previous article we even argued that “usability has become a commodity and is no longer a distinctive feature”. That is because people have long gotten used to certain design standards.
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Links
It’s the end of the month, again. And again, we can rely on our fellow UX folks for providing us with great content. UX is a very friendly field to be working in – a field that is characterized by an open sharing mentality. No matter how much experience people have, or how ‘important’ their job titles sound, a common UX motto is: “Knowledge sharing is powerful.” Thanks everyone for the great company!
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Design
Credibility is one of the most important aspects of your website. Being credible means people feel like they can trust you – as a person or as a company. Then again, trust is the base for any good relationship. And that’s what you want to establish on your site, right? A good relationship with your visitors, and as that with your current and potential users or customers.
Here is the good news: There are lots of things you can do to gain more credibility. Adding some personality to your site is just one of them.
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