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Have a better look at these discoveries on the Lovely Discoveries List #13 on Usabilla Discover. Request an invite if you are interested in building a library of design elements with rating and sharing options.
Discoveries
Usabilla
Author Archives: Sabina Idler
Discoveries
Discoveries
12 Tricks To Make Your Customers Feel Safe
The customer is king. And we want the king to feel comfortable, right? Especially on the Web, where people can leave our site with only a mouse click, it is essential to keep them happy. Happy customers will stay to find the information they came for, they are more willing to trust us, and they will be more likely to spend their money with us. There are many different things you can do to make your customers comfortable, one of them is by making them feeling safe.
Here are some tricks that I discovered to help you make your users feel safe and as a consequence comfortable enough to spend their money on your site.
Discoveries
Lovely Discoveries #12
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Have a better look at these discoveries on the Lovely Discoveries List #12 on Usabilla Discover. Request an invite if you are interested in building a library of design elements with rating and sharing options.
Discoveries
How The Look & Feel Of Your Website Affects Your Users
Good design has to live up to many expectations. Design translates features into a visual interface, and ideally it manages to do so in a logical and usable way. As if that’s not enough, design also needs to be appealing. Good design is therefore useful and usable, and at the same time it’s aesthetic, draws attention, and it fits into a given context. I believe all of these aspects have been covered a lot lately, except for the look & feel that comes with the context of a website.
In the following, I’m going to discuss how the look & feel of a website affects the way we perceive it and what we feel just by looking at it. Visual aspects like layout, typography, images, or colors can make your website appealing, authentic, credible, entertaining, and much more.
Theory
Guaranteed Success With Emotional Marketing In Only 5 Steps
Any good marketing strategy is built on emotions. This is not a secret. What seems to be a secret at times is how we know which emotions to work with. It can be quite tricky to appeal to a target group and to actually reach the right people with a marketing campaign. Here are the good news: It doesn’t have to be that tricky. Most of you might not know about it, but there is a great way to turn your target group into real and tangible people to help you better understand what makes your customers tick: The so called Sinus Milieus.
In this article, I will briefly introduce the concept behind Sinus Milieus and then guide you through 5 steps towards effective emotional marketing. If you are in a position where you need to reach people, I really recommend you to read on.
Discoveries
Lovely Discoveries #11
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Have a better look at these discoveries on the Lovely Discoveries List #11 on Usabilla Discover. Request an invite if you are interested in building a library of design elements with rating and sharing options.
Design
Personalize Your Website And Gain Credibility
Personality is one of the major factors to influence web credibility. We love the feeling to actually interact with a real person, rather than a machine. The design of a website and the personality that comes with it can trick us into this idea, even if we are very well aware that all we see is basically some code sent to us by a faraway server, interpreted by our web browser.
- If you have any feature requests, you have an amazing idea [...], you need support, or just want to say “Hi”, please contact us.
Quotes like the one above can make a big difference when it comes to how trustworthy users perceive your website. The text shows that the people behind pulpfingers.com are not only truly interested in what their users have to say, also their tone of voice is very human and authentic.
Discoveries
3 Ways to Increase Web Credibility Through Content Presentation
Not very long ago, when looking for information, we turned to sources like books or maybe our parents and grandparents. These are sources that we knew were reliable from experience or simply by sensing the superior aura of a library. The way something or someone makes us feel strongly influences our perceived level of trust. Therefore we can easily judge offline sources by our relationship with them, their external features and previous experiences.
Those who can design for credibility gain a strategic advantage. — BJ Fogg
On the web, it all becomes a little more difficult. Most of the times we use google to find information, which ultimately leads us to numerous websites that all seem to know something about the one thing we are looking for. How do we know who to trust?
Theory
Will Digital Natives Take Our Throne?
I spend quite some time of my life learning about digital technology, how it works and all the great things you can do with it. By now I’m quite handy with computers, I understand how the Internet works, and I own and use multiple devices that allow me to be connected 24/7. This interest for IT differentiates me from many other people my age and as that it gives me certain advantage, for example on the job market.
Lately the term digital natives has popped up a lot and it made me wonder not only who these people are, but also why they have become such a popular topic. Rumors are that once these young generations enter the job market, they will put all the rest of us in the shade. I can see that with the growing importance of technology in almost every market, being savvy in the field can be very convenient. But do they really pose a threat to those, who grew up not knowing what the Internet was?
I looked into this new phenomenon of digital natives and I’d like to share some of my insights with you. And no worries, we don’t need to fear the shadow just yet.
Design
How To Design Effective Navigation Menus
Navigation menus are the key to finding what we are looking for on a website. Without a navigation menu that meets our expectations, a website will most likely not be effective. A website that is not effective will most likely not be successful. There are many different kind of websites that range from simple to extremely complex. In any case, the a good design should focus on the users and their goals: Finding certain information as quickly as possible.
By glossing over a few examples I discovered, I will go over best practices that help you nail your navigation menu.
