Author Archives: Sabina Idler

Sabina Idler

Sabina is community manager, technical writer & UXer @ Usabilla. She is interested in Usability, User Experience, Design, and everything that makes the Web a better place. Follow Sabina on Twitter. Follow the author on Twitter
2014_06_12_featured2 Design

6 Ways to Improve the UX of Your Email Unsubscribe Page

Lately, email is stigmatized as too ‘loud’ and one-sided – therefore not suitable anymore for the interactivity of the modern web. New means of mass communication – such as social media and community platforms – have been overshadowing email. Yet, they have never quite disappeared and we shouldn’t expect them to any time soon. Email might be ‘old-school’, but it remains a trusted and reliable communication channel – for both sender and receiver.
Read the rest of this entry »

featured Case Studies

Case study: Autotrack uses Usabilla Live to connect with customers

  • “I can easily recommend Usabilla to anyone who’s looking for a versatile way to collect user friendly feedback. Usabilla is in fact much more than collecting feedback – we are yet exploring new ways to connect with our customers through Usabilla.”

– Pim Hutjens, Productmanager at AutoTrack
Read the rest of this entry »

featured Case Studies

Case Study: WE Fashion improve all round customer experience with Usabilla Live for Websites

  • “We get very diverse feedback – from compliments and suggestions, to complaints and checkout issues. The tool helps us to quickly act on negative user experiences and optimize our website to match our customers’ needs and expectations.”

– Matthijs Bionda, Online Marketeer at WE Fashion
Read the rest of this entry »

2013_12_23 Announcements

We are hiring: Skilled web developers in Amsterdam

Usabilla builds cutting-edge feedback technologies. We have just reached a record exposure of 2 billion monthly Live Feedback button displays – serving an international client base, including big online players like Booking.com, Vodafone, T-Mobile and Spilgames. Time to expand our team with a highly motivated and skilled web developer.
Read the rest of this entry »

2013_11_faces_featured Design

The Effect of Human Faces in Web Design

Human faces are very powerful. User Experience designer Aarron Walter describes in his book Designing for Emotion why we appreciate human faces so much. He explains that we are constantly exploring the world around us by looking for something familiar. Familiarity gives us a feeling of comfort and reassurance.

“When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.” (Not Just Pretty: Building Emotion Into Your Websites by Sabina Idler)
Read the rest of this entry »

featured Design

Contact Pages – Good vs Bad

A thought-through contact section or page is critical to the success of your website. Why? Simply because visitors – be it your current or potential clients – will more than likely want to contact you at some point. And when they do, you better make it a positive experience for them. Even though your interaction is probably going to be mediated, it is important to make your visitors feel welcome, understood, and appreciated.
Read the rest of this entry »

2013_10_UX_featured Design

5 Critical Aspects Of Your User Experience

The user experience. Everyone talks about it. Finally. It’s a joy watching the field grow and getting recognized. People are beginning to realize that there is more to online success than having a functional website in place. More even than a high google ranking and good usability. By now, even the smallest company has found its way online, web technologies have evolved drastically, and with that people’s expectations have grown.
Read the rest of this entry »

eday Announcements

Emerce eDay – Getting Usabilla out into the Wild

It’s been a crazy couple of months here at Usabilla! The expansion of our team, a new office, and with the first edition of Usabilla Exchange being a great success – we felt it was time to get Usabilla out into the wild. After years of mastering the online-world of inbound marketing and building mediated customer relationships, we were excited to literally leave our office and mingle with our partners in real life.

That’s why we decided to join the Emerce eDay last Thursday here in Amsterdam.
Read the rest of this entry »