Author Archives: Sabina Idler

Sabina Idler

Sabina is community manager, technical writer & UXer @ Usabilla. She is interested in Usability, User Experience, Design, and everything that makes the Web a better place. Follow Sabina on Twitter. Follow the author on Twitter
featured Case Studies

Case Study: WE Fashion improve all round customer experience with Usabilla Live for Websites

  • “We get very diverse feedback – from compliments and suggestions, to complaints and checkout issues. The tool helps us to quickly act on negative user experiences and optimize our website to match our customers’ needs and expectations.”

– Matthijs Bionda, Online Marketeer at WE Fashion
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2013_12_23 Announcements

We are hiring: Skilled web developers in Amsterdam

Usabilla builds cutting-edge feedback technologies. We have just reached a record exposure of 2 billion monthly Live Feedback button displays – serving an international client base, including big online players like Booking.com, Vodafone, T-Mobile and Spilgames. Time to expand our team with a highly motivated and skilled web developer.
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2013_11_faces_featured Design

The Effect of Human Faces in Web Design

Human faces are very powerful. User Experience designer Aarron Walter describes in his book Designing for Emotion why we appreciate human faces so much. He explains that we are constantly exploring the world around us by looking for something familiar. Familiarity gives us a feeling of comfort and reassurance.

“When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.” (Not Just Pretty: Building Emotion Into Your Websites by Sabina Idler)
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featured Design

Contact Pages – Good vs Bad

A thought-through contact section or page is critical to the success of your website. Why? Simply because visitors – be it your current or potential clients – will more than likely want to contact you at some point. And when they do, you better make it a positive experience for them. Even though your interaction is probably going to be mediated, it is important to make your visitors feel welcome, understood, and appreciated.
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2013_10_UX_featured Design

5 Critical Aspects Of Your User Experience

The user experience. Everyone talks about it. Finally. It’s a joy watching the field grow and getting recognized. People are beginning to realize that there is more to online success than having a functional website in place. More even than a high google ranking and good usability. By now, even the smallest company has found its way online, web technologies have evolved drastically, and with that people’s expectations have grown.
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eday Announcements

Emerce eDay – Getting Usabilla out into the Wild

It’s been a crazy couple of months here at Usabilla! The expansion of our team, a new office, and with the first edition of Usabilla Exchange being a great success – we felt it was time to get Usabilla out into the wild. After years of mastering the online-world of inbound marketing and building mediated customer relationships, we were excited to literally leave our office and mingle with our partners in real life.

That’s why we decided to join the Emerce eDay last Thursday here in Amsterdam.
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2013_10_08_featured Announcements

Usabilla Exchange – The Community is Alive

Usabilla is a big advocate of shared knowledge. That is why we put a lot of effort into our blog: so we can share case studies, UX cases, and other UX insights with you. It’s why we love discussing new ideas with the team, and sharing best practices with our clients. And that’s why we started Usabilla Exchange.

We believe that only together and in exchange with one another, can we (1) strengthen the voice of our customers, (2) help you listen and make improvements based on customer feedback, and (3) further develop Usabilla to match not only your current, but also your future needs.
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ufo8 Design

How To Integrate Waiting Time Into Your User Experience

People don’t like to wait. This is true in any situation you can think of. Be it in the line for the checkout, when counting down the days before a special event, or when loading a website – waiting requires patience, a goal worth waiting for, and the ability to distract ourselves.

Once we focus on the waiting itself, we start to keep track of the passing time by counting days, hours, minutes, or even seconds. The more conscious we experience waiting time, the longer it becomes. Think about it for a second. I bet you can come up with plenty of examples when a few seconds felt like forever.
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featured Design

Popular Methods for Online Storytelling

This article was originally, and in full length, published on Six Revisions. Please visit the original source for the entire text, including many more visual examples.

The act of storytelling is present in every culture. Storytelling, when done well, can move people to take action.

The way we tell stories has evolved drastically over time. We constantly find new methods for preserving and sharing our stories: From drawings on cave walls, verbal recounting passed down from generation to generation and songs to more modern ways like newspapers, books, audio and video recordings.
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