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Design
It goes without saying that the success of a website depends on many different aspects. For example, the overall usability, the visual design, and the brand consistency all affect whether or not users are happy with your site. How easily can they find their way around? How much do they trust you and your content? Do they think it’s fun use your site?
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Case Studies
- “The feedback and user comments are very valuable, because they offer qualitative insights. We learn a lot about our users and how they use Pepper.nl. This helps us further improve our service.”
– Michelle Theeuwen, Econometrics and Operations Researcher at Pepper.nl
Links
Have you already been waiting for our list of recommended readings on UX? Just in time before the weekend, here are our 5 favorite articles of the month April. We hope you enjoy reading them as much as we did.
This is what you will find out if you continue reading:
Design
Welcome to part 2 of this article on how Hofstede’s cultural dimensions theory can help us understand what makes cultures so different from each other — and how we can become more sensitive when designing for a cross-cultural user experience.
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Case Studies
- The visual nature of the feedback is very valuable. The screenshot shows you what the problem is in a matter of seconds.
– Auke Molendijk, Web Analyst & Search marketeer, Bizztravel
Design
Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background. For web designers, this presents a true challenge: How can we ensure a cross-cultural user experience if we are not truly familiar with cultures other than our own?
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Design
Every so often, new ways of doing something sneak into our lives and work habits. Reason for this can be changing personal preferences, new technologies, or simply the urge to follow trends. A recent new habit in web design is a flat design approach. Flat describes a two dimensional design for a two dimensional screen.
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Links
Time is flying and yet another month has passed. Luckily not without a bunch of great UX content. Like always, we want to share with you our five favorite articles on UX. This time, you can learn:
Design
If not for the simple purpose of killing time, we usually have a goal in mind when visiting a website. That goal can be finding or sharing content, getting in contact with the site owner or customer service, purchasing a product, or anything else as a matter of fact. In any case, we want to reach our goal as quickly as possible — without getting distracted, lost, or frustrated because we can’t find what we are looking for.
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Theory
In times of constant technological advancements, high competition, and fast development cycles, time is getting short for extensive user research. Most companies today lack both time and resources for comprehensive in-person user testing. Which used to be the state of the art, is now getting out of style.
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