Author Archives: Rob Toledo

Rob Toledo

Rob Toledo works as Outreach Consultant at distilled. Climbing, dogs, sarcasm and things that are meta make him a happy camper -- Rob writes for the distilled blog and he can be found rambling on his personal blog: stentontoledo.com. Follow the author on Twitter
inzeit Design

How to Simplify Design

A simple web design offers many benefits that are lost from complicated or cluttered websites. Simplicity cuts out any friction that can otherwise exist between a user entering your site and actually converting. Internet users are becoming increasingly attracted to simply designed websites, because they’re aesthetically pleasing, focused, and easily understood and navigated. They also often load faster and are great for performing well across platforms.
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2013_08_06_featured Design

The Power of a Landing Page Video

Research suggests that our collective attention spans are getting shorter. In 2000, the average attention span for web-related activities was 12 seconds. By 2012, the average attention span for web-related activities came in at a blisteringly quick 8 seconds. This trend towards rapidly shrinking attention spans has serious implications for marketers, who are already vying for audience attention in an increasingly competitive and global marketplace.
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