Author Archives: Paul Veugen

Paul Veugen

Founder / CEO @ Usabilla User Experience designer, entrepreneur and metrics junky. Follow the author on Twitter
The Handicap of Hype Announcements

The Handicap of Hype

Hype is the awkward and desperate attempt to convince journalists that what you’ve made is worth the misery of having to review it.” — Federico Fellini

Publicly launching your startup and scoring a post at one or more of the mythical tech blogs might seem to be the ultimate way to kickstart your early stage startup. In many cases it isn’t. Sustainable growth needs different mechanisms. Don’t pat yourself on the shoulder for that one time hit that distort your metrics, but instead focus on the triggers and channels that help you to grow your user base in both volume as activity constantly. Pitch potential customers and the real thought-leaders in your field, instead of wasting energy inside the small world of techies.

Traffic from Techcrunch after mobile release

Traffic referred from Techcrunch.com after the release of our mobile version

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We’re hiring: Skilled web developers in Amsterdam Announcements

We’re hiring: Skilled web developers in Amsterdam

We’re an Amsterdam based international web startup and are looking for eager and ambitious web developers. We offer a fast and simple online platform for usability testing. Our users include 12,000 usability experts, designers, web analysts, and marketeers from all over the world. Companies like Disney, Electronic Arts, Booking.com, Sony, and even Barack Obama use our product to collect valuable feedback from their users.

Are you up for the challenge to work with a company that breathes user experience and usability and works with the worlds’ leading UX professionals and marketeers? Do you want to learn from the development challenges that come with a fast growing web startup? Do you like to work in the absolute center of Amsterdam in a great office in an inspiring building with other startups and creatives? Join our team!

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Usabilla Report: The UX of 18 leading travel websites Demo UX Cases

Usabilla Report: The UX of 18 leading travel websites

Summer finally hit Amsterdam. In the vacation high season we decided to devote our very first quarterly user experience report to the travel sector. We lined up a total of 18 travel sites in three different categories (hotels, airlines, and comparison sites) and invited 800 participants to give feedback and perform simple tasks.

Report: UX in the Travel Sector (cover)Screenshot: Shatner made quite an impression on Priceline.com

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The Amazon outage: Recovery and improvements Announcements

The Amazon outage: Recovery and improvements

Last Thursday we were affected by a large scale outage in Amazon’s server center. Since we were hosting most of our servers in one zone of Amazon’s server center, we weren’t really prepared for a system failure like this one. We store our data on Amazon data drives (‘EBS’) and create regular on-site and off-site backups. Unfortunately we weren’t able to access our most recent data (‘EBS’) or any recent backups (‘snapshots’) during the outage. Amazon basically locked down a large number of the EBS drives in the corrupt zone of their datacenter in Virginia. Unfortunately our data was only available in that specific zone at that time.

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Sorry! We’re having technical issues *update* Announcements

Sorry! We’re having technical issues *update*

Our hosting provider, Amazon Web Services, suffers currently severe technical issues in one of their data centers (see this list of startups with connectivity issues). Due to these issues we’re unfortunately not able to access your most recent test data at the moment. Amazon’s engineers are working hard to solve this problem. In the meanwhile we’re preparing to kickstart our servers again when we regain access to our data again.

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Set up a simple A/B/n test in just a blink Announcements

Set up a simple A/B/n test in just a blink

The standard Usabilla widget is a useful tool to invite your visitors to participate in one of your tests. Thanks to the kind tip of one of our users you can now also use a new widget to set up a quick A/B/n test in Usabilla! Use this widget to invite your users to participate in a random test out of two or more of your Usabilla tests. You just specify which tests to use and every time the widget pops up, we randomly select one of these tests. With this simple widget you can set up a A/B/n Usabilla test for any webpage, image, or sketch in just a few minutes.

Usabilla widget for A/B/n tests

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Help us to unravel credibility on web pages Demo UX Cases

Help us to unravel credibility on web pages

Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions about the credibility of a webpage. Based on this pilot we’ve set up another study to measure drivers for credibility on six other websites.

Test introduction - Click to participate (3 minutes)

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We’re hiring: Online marketeer with passion for UX in Amsterdam / SF Announcements

We’re hiring: Online marketeer with passion for UX in Amsterdam / SF

We’re an Amsterdam based international web startup and are looking for an experienced online marketeer with an obvious interest in user experience and usability. Usabilla offers an online platform for fast and simple remote usability testing. Our users include more than 7500 usability experts, designers, web analysts, and marketeers from the USA, Western Europe, South America, and the rest of the world. Companies like Discovery Channel, Electronic Arts, Booking.com, Sony, and the US Government use our product to collect valuable feedback from their users with small usability tests.

In the upcoming months we’re going to expand our team. We’re looking for an experienced online marketeer to join our team in Amsterdam or kickstart our (remote) team in San Francisco. With your help we’re going to work out a solid online marketing strategy, build strong relations with our customers and partners, and grow to over 100.000 accounts in the upcoming two years.

Are you up for the challenge to work with a company that breathes user experience and usability and works with the worlds’ leading UX professionals and marketeers? Do you want to learn from the challenges that come with building a large, enthusiastic user base for a fast growing web startup? Do you like to work in the absolute center of Amsterdam in an awesome office with other cool startups or help us to set up shop in San Francisco? Join our team!

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Mashable: “5 Essential Web Apps for the Lean Small Business” Announcements

Mashable: “5 Essential Web Apps for the Lean Small Business”

Donna Wells, CEO of Mindflash.com, named Usabilla as one of five essential web applications for Small Business in an interesting article on Mashable. The user focused online training startup Mindflash uses Usabilla to collect online feedback from their users. Mindflash recruits participants with Ethnio:

“Ethnio allows us to grab and vet potential candidates through website pop-ups. Usabilla then pulls the best candidates from the Ethnio session to work through questions, product concepts and sends feedback and analysis to the business.”

“Set up properly, this nifty duo works almost entirely hands-off, allowing the site to motor along while continually mining data. And it keeps our top research and product talent focused on interpreting the results – not collecting them.”

Google Chrome

Mindflash reinvented itself with a little external help from Adaptive Path. Paula Wellings (Adaptive Path) and Cameron Gray (Mindflash) shared insights about their journey to become more customer focused at UX Week 2010. A video of their presentation about ‘Pizzability’ (who can spot the Usabilla screenshot?):

UX Week 2010 | Paula Wellings & Cameron Gray | Turning a Developer-driven Organization into a UX Company from Adaptive Path on Vimeo.

We’re happy to facilitate the dialogue between Mindflash and their customers and are proud to be mentioned by their CEO, Donna Wells, as one of the most essential web apps.

Do you like the article on Mashable? Please retweet it, share it on Facebook or post it on LinkedIN using the buttons next to the article on Mashable.

What you can learn from 27 random sets of participants Announcements

What you can learn from 27 random sets of participants

With Usabilla you combinate quantitative and qualitative research. The results from a larger group of participants are visualized with colorful heatmaps and measurable scatterplots. How many participants should you use for a typical test? It’s quite hard to give one single answer to this question. The number of participants really depends on the purpose of your test and the type of questions you’re using. To give you an indication about trends we’ve plotted 27 random samples of an open question in a large demo case with over 500 participants.

200 participants 05

Random sample of 200 participants

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