Author Archives: Oliver McGough

Oliver McGough

Marketing & UX @ Usabilla. Interested in design, marketing, the games industry and all things sports. Can often be found wandering Amsterdam, lost; or having a good time with friends. Feel free to hit me up on Twitter or Linkedin.
FEATURED How-tos

Calling to Action: 3 key principles

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.

This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click.
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jams1 Theory

Juggling Jam: Applying Hick’s Law to Web Design

Choice is a strange thing. The decisions we make shape everything we do, everything we are.

We deem choice a luxury. Liberating people with added choice was the running theme of the last century. Giving women the choice to vote. Removing racial segregations, opening up a plethora of choices for minorities across the world.

It seems only logical then to presume that offering an increased amount of choice is a great thing. Liberating people, allowing them to choose exactly what they want.

You’d be wrong.
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observational Design

5 New Interesting UX Phrases

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Web Design, Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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featured Links

The Best UX Articles of February 2014

With spring slowly arriving earlier than ever, we can finally start spending more of our time outside. As you’ve been rejoicing outside in the sporadic showers or rare glimpse of a cloudless sky, you could be forgiven for not keeping up with the constant stream of great content.

So, with so much quality content out there, we take one more look back at February 2014. We’ve compiled February’s best 5 articles we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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OLYMPUS DIGITAL CAMERA Theory

Pagination: Why there’s life in the web’s old dog yet

As web technologies continue to improve, so are the ways in which we experience the internet. In the 23 years of the web, many trends have come and gone. We’ve seen Page Counters come and go, Flash rise and fall, and we’re currently seeing Flat Design’s minimalism take the fore at the expense of skeuomorphic and ‘realistic’ 3D effects. The web is ever-evolving. Trends come and go, this is only natural – as we see in the world of fashion. Unlike fashion however, the web’s evolution has much to do with technological change.

Devices have got faster, bandwidth has increased, and our browsing methods have evolved from desktop to mobile. At the heart of these changes has been the method in which we structure our content.
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featured jan Links

The Best UX Articles of January 2014

The new year has finally been ushered in. We’re begin to become accustomed to writing ‘2014’, the days are getting ever longer, and the sun is starting to make a reappearance. With January having whizzed past, it’s time to look at what you may have missed,

So, with so much quality content out there, we take one more look back at January 2014. We’ve compiled January’s best 5 articles we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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new feature Design

The ABC of Usability Part 12

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more about the ones you thought you knew and find out interesting, little known, details.
Read the rest of this entry »