Author Archives: Oliver McGough

Oliver McGough

Marketing & UX @ Usabilla. Interested in design, marketing, the games industry and all things sports. Can often be found wandering Amsterdam, lost; or having a good time with friends. Feel free to hit me up on Twitter or Linkedin.
exit-survey_conditional Announcements

New Feature: Adaptable Campaigns for Usabilla Live for Websites

It’s 2014, the internet is growing at a higher speed than ever before – and with it the importance of designing user friendly and engaging websites. For many industries, conversion rates have become a synonym for success.

Customer expectation, ability and needs evolve constantly. Trends come and go. Technology changes. At Usabilla, we never sit still – we believe in the power of continuous user feedback!

With Usabilla Live for websites, we provide you with the tools to ask your visitors what they think and feel whilst browsing your website. Create the best possible user experience, turn visitors into loyal users, and increase your conversion – by providing a strong customer voice.
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featuered Links

The Best UX Articles of May 2014

So, summer is here… apparently. Amongst the sporadic showers you’d be forgiven for thinking you’ve travelled back to spring. Such is life in northern Europe. Regardless, we’ve done just that here, perhaps in a vague attempt to remember the glorious weather of last month.

With so much quality content out there, we take one more look back at May 2014. We’ve compiled the 5 best articles from May we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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throw-out-hamburger Design

Why so much hate for the Hamburger?

The hamburger leads the way in the ubiquitous web experience. Seeing a new lease of life in mobile design’s rise, the three small bars continue to pop up over all number of platforms. Even as I write this, I see Chrome’s own 3 barred icon looking at me from the corner of the screen. Behind that I can see iTunes with a hamburger sitting pretty aside my favourite song. Even one of my favourite games, Football Manager, has recently employed that ever present hamburger. This simple icon has solved a problem, and in it defined a standard.
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featured Announcements

Feature Update: 5 Exciting Features for Usabilla Live

Greetings everyone. Our first feature update for a while, and it’s an exciting one.You’ve requested new features and we’ve delivered.

With two new developers hired in the past month or so (welcome George and Imre), our developers have been working more furiously than ever behind the scenes. Only now can we reveal our first bunch of exciting new features. I say first bunch because, believe me, there are many more exciting things to come in the next couple of months!
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featuered Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
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freatured Theory

Why UX may kill UX

Those of us in the UX industry have never had it so good. It’s an industry buzzword. Companies are opening new UX departments left-right and centre. Supply is struggling to meet demand – it’s great. Great to be riding the wave of this acceptance and subsequent growth.

This change of focus to user centred design with UX at its core – together with ever improving technologies and development standards – has created an online experience more alive and immersive than ever before.
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featured Links

The Best UX Articles of April 2014

The trees are green, the sun is shining, and it even feels warm by my northern European standards. It could almost be summer. It is almost summer! If you’ve all too busy enjoying the freedom to finally leave house, you could be forgiven for missing out on another month of great UX content. No worries, we’re here to help.

With so much quality content out there, we take one more look back at April 2014. We’ve compiled the 5 best articles from April we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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Cortana Theory

The effect of ‘Digital Assistants’ on UX and UI

These past weeks have seen the Beta release of Cortana. The sidekick heroine of the Halo series represents Microsoft’s foray into the ever more sophisticated digital assistant field. Cortana, like Apple’s Siri, is intended to support Windows users through a complex mix of AI and audio recognition software.

Virtual sidekicks were long confined to the realms of science fiction. Complex digital (personal) assistants such as Halo’s Master Chief’s Cortana, and Samantha in the recent film “Her” have always seemed much too complex to bring to reality. However, with each passing year and iteration we take one step closer to making that fiction a reality.

What implications does this voice-activated future have on the field of UX – and more specifically it’s counterpart, User Interface (UI)?
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featured Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something!
Read the rest of this entry »