Author Archives: Oliver McGough

Oliver McGough

Marketing & UX @ Usabilla. Interested in design, marketing, the games industry and all things sports. Can often be found wandering Amsterdam, lost; or having a good time with friends. Feel free to hit me up on Twitter or Linkedin.
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10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something!
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Profit Centered Design vs User Centered Design

A month ago, Facebook revealed another redesign. Just as we’d gotten used to their last iteration, in came a fresh new look. Though fresh is perhaps the wrong choice of term. The news feed redesign initially took many aback, holding a somewhat retro feel. Current trends all point towards flat and minimalism. Facebook had done the opposite.

Out of a cacophony of outcries – a standard reaction to any Facebook change – came one interesting article from Dustin Curtis. His article claimed Facebook had originally planned to move towards the generic flat design. However, decreased ad impressions in this new – beautiful – design had led to a design reversal. A reversal towards something more ‘practical’.
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10 Amazing User Experiences

The internet is a beautiful place, full of beautiful experiences.

The need to entertain, educate or sell to visitors, mixed with the abundance of creativity in the web design world creates a plethora of great user experiences. From a vast sea of content, we bring you 10 of the best experiences from around the web these past couple of weeks.
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The Best UX Articles of March 2014

Spring is finally here!. The Amsterdam tress are in bloom, and the weather is at a heady 20 degrees. Who said global warming was all doom and gloom..? Being so spoilt with the weather, you could be forgiven for missing out on the vast array of UX content at your disposal. Worry not.

With so much quality content out there, we take one more look back at March 2014. We’ve compiled the 5 best articles from March we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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FEATURED How-tos

Calling to Action: 3 key principles

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.

This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click.
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jams1 Theory

Juggling Jam: Applying Hick’s Law to Web Design

Choice is a strange thing. The decisions we make shape everything we do, everything we are.

We deem choice a luxury. Liberating people with added choice was the running theme of the last century. Giving women the choice to vote. Removing racial segregations, opening up a plethora of choices for minorities across the world.

It seems only logical then to presume that offering an increased amount of choice is a great thing. Liberating people, allowing them to choose exactly what they want.

You’d be wrong.
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observational Design

5 New Interesting UX Phrases

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Web Design, Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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