Author Archives: Oliver McGough

Oliver McGough

Marketing & UX @ Usabilla. Interested in design, marketing, the games industry and all things sports. Can often be found wandering Amsterdam, lost; or having a good time with friends. Feel free to hit me up on Twitter or Linkedin.
trafficlights Design

Idiot Buttons: The Placebo in UX Design

Users love control. Even in an automated world, our user wants to control the machine. To know that it is under their bidding, and to know it is serving their needs.

Yet, in an age of ever more intuitive interfaces, control is slipping out of the user’s hands. Reduced inputs leave our user only a bystander.

The placebo prevents this. The placebo places control back into our users hands. Yet, the placebo does nothing.
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armour_sets Theory

User Engagement: Learning from World of Warcraft

World of Warcraft will be 10 years old this year. Having dominated the gaming landscape this past decade, and with a new expansion due later this year, it is difficult to see any sign of major decline on the landscape. With over 6 million players, (down from a peak 12 million in 2010), WoW – its common acronym – continues to draw more than triple the players of its nearest rival. With each of these players paying around $15/month for the privilege, the numbers are huge.
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feature update copy Announcements

Usabilla Live Feature Update: August 2014

We’ve been working hard behind the scenes here at Usabilla to provide you with the best possible tool for collection and analyzing user feedback. Usabilla and our products never stand still as we continuously update, adapt, and redefine the standard in user feedback.

This past month has been a busy one as we bring you 4 great new features to help get the most out of your site and its visitors:

  • New Graph Export for Usabilla Live campaigns
  • Additional categories for your data exports: Device and feedback types
  • Privacy statement integration on feedback form and campaigns
  • See feature updates from within your Usabilla account
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featuered Links

The Best UX Articles of July 2014

With the baking summer sun outside, there are many places we’d rather be that cooped up in the office. No wonder then if you’ve struggled to keep up with the endless swathes of UX content.

With so much quality content out there, we take one more look back at July 2014. We’ve compiled the 5 best articles from July we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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featured Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
Read the rest of this entry »

feature update Announcements

Usabilla Live Feature Update: July 2014

We’ve been working hard behind the scenes here at Usabilla to provide you with the best possible tool for collection and analyzing user feedback. Usabilla and our products never stand still as we continuously update, adapt, and redefine the standard in user feedback.

This past month has been a busy one as we bring you 4 great new features to help get the most out of your site and its visitors:

  • New Targeting options for Usabilla Live campaigns
  • Restore unsaved campaigns
  • Create, edit and delete your labels
  • Automatically add labels to feedback items based on keywords in visitor comments
    Read the rest of this entry »
thumb zone featured Design

Designing for Thumbs – The Thumb Zone

Thumbs. The very instrument that makes us human. Separating us from our pet cats and dogs. Passed down through the generations, our thumbs have allowed us to do all manner of things; from gripping wooden clubs, to navigating our smartphones.

In modern life wooden clubs are rarely called upon, unfortunately. Yet all too often we find ourselves standing with phone in one hand, interacting, exploring, talking and texting with our thumbs. Thumbs are more relevant than ever..!
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featuerreed Links

The Best UX Articles of June 2014

So, summer is here… apparently. Amongst the sporadic showers you’d be forgiven for thinking you’ve travelled back to spring. Such is life in northern Europe. Regardless, we’ve done just that here, perhaps in a vague attempt to remember the glorious weather of last month.

With so much quality content out there, we take one more look back at June 2014. We’ve compiled the 5 best articles from June we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
Read the rest of this entry »

ux-vs-ui-dev-skills-simple Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
Read the rest of this entry »