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Neal Cole

Neal Cole has over 20 years' experience of working in market research and website optimization for some of the UK's largest financial services providers and online retailers. Neal is currently a conversion specialist for a major online gaming company in Gibraltar. He is also a regular contributor to the GreenBook Blog market research website and has his own blog: Myth Buster. Neal is a full member of the Market Research Society and an Associate of the Chartered Institute of Marketing. You can follow Neal on Twitter @northresearch and view his LinkedIn profile.

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The Psychology Of Loss

/ by Neal Cole

The Psychology Of Loss

When working in financial services you become accustomed to discussing the influence of loss aversion on customer behaviour. However, loss aversion is an important factor in more decisions than we probably realise. It is certainly relevant across all sectors and

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