Author Archives: Melonie McLaurin

Melonie McLaurin

Melonie McLaurin is a prolific technology writer who enjoys covering all aspects of consumer electronics. She is a graduate of Saint Andrews University of North Carolina and currently writes for direct4tv promoting the latest Apps and emerging technology for DirecTV. Follow the author on Twitter
1307712309_Smartphones Theory

How Emotions Can Make A Brand Rise And Fall

This is a guest post by Melonie McLaurin.

To say that Apple invented the smartphone is a controversial statement, given that RIM’s Blackberry already had a strong foothold before the iPhone arrived. Yet everyone knows it is true, before the iPhone, there was nothing like it. It was a dubious sell from the beginning; what seemed at first to be a strange new iPod that could also handle calls, text messages, and email launched an entire mobile industry.

Now, smartphones are everywhere and Apple no longer dominates the market. Over 900,000 daily activations of mobile devices powered by Google’s Android operating system is proof of that. Even Microsoft has started moving in with Windows Phone, and it is rumored that Facebook will soon introduce a social smartphone. With so many choices, what is it that keeps iPhone devotees loyal to Apple?
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