Author Archives: Megan Wilson

Megan Wilson

Megan Wilson is the Lead Author & Editor of UX Motel- the User Experience Blog. She is also the Quality Assurance and UX Specialist at WalkMe. Follow her on Twitter @UXMotel Follow the author on Twitter
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Innovation and Usability: Striking a Balance

In a sense, success in online or software product management comes down to one word: innovation.
Discovering and implementing ideas is what drives success. The very word “innovation” is on the rise; as a recent comparison by Scott Burkun shows, the word “has undergone a steady and sharp increase in its appearance in print formats over the last fifty years”.

But does innovation come at a cost? Innovations can only be useful if they reach customers. And the key to reaching, and onboarding, these customers, is not only innovation – it’s usability.

New and returning users of your product don’t want to deal with constant updates or fixes – they want a product that works. If they already know how to use the service, they don’t want to have to learn something new.

So how to balance innovation with usability?
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featured How-tos

How to Crack The Code to an Intuitive Landing Page

A Landing Page can make or break your website – it’s the first thing your visitors engage with when they visit your site. It can determine if they stay around to read more, or close the window without ever looking back.

That being said, it’s very important to come up with a well-designed, well-written, visitor-oriented and intuitive Landing Page. One that will serve as the ‘Business Card’ of your website. It should be so reflective of your business/product, that you’d carry a small version of it around in your pocket – handing it out at parties to other professionals.
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