Author Archives: Loucas Papantoniou

Loucas Papantoniou

Usability Analyst @ Usabilla Jack of all trades, immersing passionately and sometimes obsessively in my interests. Greek living in A'dam, missing the sun. Follow the author on Twitter
Screen shot 2012-07-06 at 2.02.39 PM Demo UX Cases

A user test on decoy pricing: steer decisions and increase conversion

Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:

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Odyssail: Why is it so hard to book a sailing trip online? Announcements

Odyssail: Why is it so hard to book a sailing trip online?

Did you happen to hear the news last May of a Chinese labor camp forcing detainees to play World of Warcraft as part of a huge money-making scam? Well, I have another idea that might not generate any money to the guards, but will definitely cause pain with the detainees: try to book a sailing trip to Greece online! Seriously, my eyes were hurting, I got stressed, and had nightmares that I’ll spend all my summer in the rainy Netherlands.

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Dark Patterns: May the force be with UX Announcements

Dark Patterns: May the force be with UX

When the planet Alderaan is destroyed in A New Hope, Obi-Wan senses “a great disturbance in the Force, as if millions of voices suddenly cried out in terror, and were suddenly silenced”. Now, like another Obi-Wan Kenobi, Harry Brignull has felt a disturbance in the Force and upon realizing that Dark Patters pose a threat to the whole UX community, gives a heads-up to all of us through his Dark Patterns wiki.

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Do you trust me? Assessing Web credibility Demo UX Cases

Do you trust me? Assessing Web credibility

Trust keeps coming back as one of the most important factors in the user experience of websites. We delve deeper in the theory of credibility impact by B.J. Fogg and team up with our office neighbors Springest to shed light on the credibility of homepages in the Learning & Development sector. Let us show you how to use simple guidelines to ensure your sites are designed for credibility—they are easy to implement and they definitely payoff.

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Tip: How to make your test go viral How-tos

Tip: How to make your test go viral

You created a Usabilla test, and you want to get as many participants as possible. Here is a tip that will help you create a default twitter message that your participants can spread. In this way you’ll encode your tweet into a URL that you can embed to the “Redirect URL” in your Test.*

Redirect users to a default twitter message you created

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Improve your website with a ‘Vuja de’ state of mind Design

Improve your website with a ‘Vuja de’ state of mind

Do you often have difficulties explaining to your friends and family what do you do for living? At least I did. When I had to explain my line of work and what usability really is, I had a hard time at first. But now I’ve found a nice story to tell them, that helps them grasp what I’m doing.

I help people vuja de!
Vuja what?!

Marcel Proust in seeing with new eyes
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The Vampire Effect: Sucking attention away from content Demo UX Cases

The Vampire Effect: Sucking attention away from content

Senior drama critic at The New Yorker John Lahr once exclaimed:

“Society drives people crazy with lust and calls it advertising”

Does this craziness translate into sales? Can sexual stimuli interfere with the effectiveness of an ad? After all, most of us like to look at sexy models in sexy lingerie, don’t we? Let me show you how a remote test can shed light on these questions.

Lavazza's titillating ad

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