Author Archives: Leanne Byrom

Leanne Byrom

Leanne Byrom is a freelance User Experience Practitioner and UX Lead for Phosphor Digital with a focus on the role of online in the end-to-end customer experience. Follow Leanne on Twitter.
2013_05_02_featured Design

Why You Should Care About Web Accessibility

Research has shown that almost 30% of internet users have a disability of some sort. As such, as user experience designers we need to make sure that we cater for these disabilities so that the widest possible audience can use our website or application. This means designing with accessibility and disability in mind, from the outset.
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2013_01_featured_paypal Design

What Is The Best Call To Action Phrase For You?

When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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