Author Archives: Kristina Allen

Kristina Allen

Kristina Allen is a marketing consultant for AdEspresso.com the best Facebook ads management software. She can be found on Twitter @allenkristina where she shares the best online marketing news and tips. Follow the author on Twitter
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3 Things Every Ecommerce Business Should User Test

When it comes to ecommerce, the minor details relate to major consequences. The whole existence of these sites relies on their customers, their visitors. Ensuring these visitors not only convert, but continually return to convert is key to their business. Conversion rates are the key metric through which an ecommerce site can gauge their success. Maintaining these are as high as possible are key to happy customer and a happy company. Affected by all manner of adjustments to layout, process and speed; it is essential to find which of these issues are holding back the website, and fix them pronto.
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