Author Archives: Jurian Baas

Jurian Baas

Interested in usability, UX, philosophy, cognitive psychology and the social implications of modern science and technology. I love going to indie concerts and movies. Follow the author on Twitter
Screen-shot-2012-05-25-at-8.58.39-AM Demo UX Cases

A Smashing Redesign

Given that we love everything UX and design related, it must come as no surprise we are big fan of Smashing Magazine. Their choice of subjects is always spot on, and their articles show an impressive amount of attention to detail. They recently had their site redesigned, and the result is a beautiful, spacious site, designed from the typography out.

I took a closer look at the new design and I’d like to discuss some of the findings with you. I will not speak only based on my own observations however: I set up a Usabilla design feedback test among 30-some of our loyal followers.1 They pointed out which elements they like on the homepage and which they would like to improve, and elaborated on both tasks by leaving notes. In total, I got 220 notes placed on an image of the new Smashing Magazine homepage.

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Usabilla UX Tweet Scoop – Week 4 of 2012 Links

Usabilla UX Tweet Scoop – Week 4 of 2012

Time again for the best articles we have read last week!

Cameron Koczon shares an eloquent view on how we live in an important time for design. Designers used to only do client-work, which makes it hard for people to see design as something else than a commodity. This is changing with the focus on design by startups. This renewed focus on design gives a lot of opportunity, but also presents a challenge: how do you let design flourish in organization that doesn’t really understand it as a craft, and how can a design team be seen as a partner, rather than a service provider?

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storytelling Theory

Why We Need Better Tools to Tell Stories With

Once in a while, I come across an immersive, beautiful piece of interactive storytelling in my browser. It uses the capabilities of the Internet to create an experience that cannot be created on any other medium.

But I don’t see them often. They’re mostly called an experiment. Interactive stories are being passed on to me by enthusiastic nerds who say that it ‘demonstrates so well what technology X is capable off’, without much attention for the story itself.

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Collect Design Feedback in 31 Seconds Announcements

Collect Design Feedback in 31 Seconds

Getting high quality design feedback just got even faster and easier! We are happy to introduce the new version of Usabilla. The simplified design makes it even easier for you to decide on the right test. You can create tests faster, and you get a better overview of your running tests. Log in with your account to see the new design!

Get faster feedback - new backend


The dashboard gives you a clear overview of how your tests are doing. We designed the whole thing from the ground up, so everything is optimized for speed and ease of use. You can setup a test and create an account in only 31 seconds. Seriously, we are not kidding! Have a look:

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Best of Usabilla 2011: A Roundup of Our Favorite Posts Theory

Best of Usabilla 2011: A Roundup of Our Favorite Posts

What a year it was! While working on some very cool stuff we have to show you in 2012, we also have some time for introspection. Hereby an overview of our favorite articles. We had a lot of fun making the blog what it is now, and are eager to keep at it in the new year. Thank you so much for reading, and stay tuned for a lot more!
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usa-browsing-sections-attention Demo UX Cases

How Good Is the UX of Mobile Newspaper Pages?

I believe that the user experience of mobile newspaper websites can be greatly improved. Armed with feedback from a small remote user test of the mobile pages of two big newspapers, I want to explain why I think these sites fail in some key area’s, and make some suggestions for improvement.

The USA Today and the Washington Post are both among the biggest newspapers in the United States. They differ in their tone of voice, but together they form a very rough average of the mobile newspaper sites available.

I’ll look at the user experience of these sites by discussing two use case scenario’s, and afterwards explain how these sites can be improved by less clutter, better typography, and a stronger visual hierarchy.

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Monday Usability Tweet Scoop – week #50 Links

Monday Usability Tweet Scoop – week #50

Our top picks from this week:

Culture_by_AagaardDS Design

UX Designers: Culture Affects Your Job

Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural differences might be less explicit, but this does not mean they don’t exist. Just as with other products, the way we interact with a website is in large part defined through our culture.

In order to ensure that web sites are globally accessible and equally appealing to different cultures around the world, user experience designers need to be aware of how culture affects the way we think, communicate, and consume information. I’ll explain how culture affects us in terms of visual design, navigation design, and information design.

Cultural UX differences - Worldwide Internet Usage

Cultural UX differences - Worldwide Internet Usage

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