Author Archives: Jeff Gothelf

Jeff Gothelf

Jeff Gothelf is a user experience designer, blogger, speaker and Lean UX advocate based in metro NYC. He has spent his 13 year career defining and designing engaging experiences for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps executive jobseekers and recruiters make meaningful connections with each other. Previously he helped shape the designs at Publicis Modem, AOL, Webtrends and Fidelity. Jeff publishes his thoughts on his blog and on Twitter @jboogie. Follow the author on Twitter
Screen shot 2012-06-25 at 3.34.47 PM Theory

Test Everything You Got, Regardless Of Its Polish Or Fidelity

Sketches, wireframes, et al -- all worthy of testing

Sketches, wireframes, et al -- all worthy of testing

Whether you test your work on a regular cadence or only once or twice per cycle, the inevitable question that arises is what to actually test. We start to wrestle with the pressure of maximizing our time and money spent on testing and getting the most insight for that expense. Is it best to put a rough sketch of an idea in front of potential or existing customers or to wait until there’s a more fleshed out version to show? Should it be clickable (really clickable, i.e., working code) or a mocked up experience created using Axure, Powerpoint, Fireworks or any other tool?

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The Squint Test: How quick exposure to design can reveal its flaws Design

The Squint Test: How quick exposure to design can reveal its flaws

You’ve put in the hours, worked hard and pushed the pixels around until they’re perfectly positioned. You’re ready to call it quits and deliver your design to the client. Before you ship it though, have you put your design through The Squint Test?

Perhaps this is a bit much but you get the idea. (Photo courtesy of: http://www.realself.com/files/228024-5325.jpg)

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5 Effective Ways for Usability Testing to Play Nice with Agile Design

5 Effective Ways for Usability Testing to Play Nice with Agile

Usability testing has been a fundamental tool in the UX arsenal for decades now. The value of actually meeting your customers and letting them experience your product makes a significant impact to the shape of that product. In it’s most formal version, testing can be a multi-day, multi-thousand $/€ process that delivers final analysis days if not weeks later. With many organizations moving to an Agile philosophy and methodology, UX practitioners are finding it difficult to integrate formal usability testing into this faster-paced, iterative approach to software development.

See? Lions and zebras can get along. So, too, can Agile and Usability Testing.

See? Lions and zebras can get along. So, too, can Agile and Usability Testing.

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