Author Archives: Guido Jansen

Guido Jansen

Guido Jansen is Senior Conversion Consultant at Online Dialogue. Trained as a cognitive psychologist, Guido enables e-commerce companies worldwide to sell more by improving the customer's experience and the company's optimization process in a more scientific way. Follow the author on Twitter
Persuasive design according to Cialdini’s 6 principles – pt2 Design

Persuasive design according to Cialdini’s 6 principles – pt2

Persuasion is an attempt to change attitude or behavior (or both) without using coercion or deception
—BJ Fogg, 2003

This is my second post on the persuasive selling techniques of Cialdini, design, and user-testing. I talked about the first three principles in my first post in detail, and will talk about the last three principles here. Last time I wrote:

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Persuasive design according to Cialdini’s 6 principles – pt1 Design

Persuasive design according to Cialdini’s 6 principles – pt1

Persuasion is an attempt to change attitude or behavior (or both) without using coercion or deception
—BJ Fogg, 2003

If you’re into website testing, you may have read about psychological persuasion techniques and maybe even read the book Influence: The Psychology of Persuasion from Robert Cialdini. Cialdini is professor in Psychology and Marketing at Arizona State University and in his meta-research he found six very persuasive selling techniques or Weapons of Influence, as he calls them.

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