Author Archives: Daniela Baker

Daniela Baker

Daniela Baker is a blogger at CreditDonkey, where small business owners can visit to compare business credit offers and share financial tips. Visit their blog at creditdonkey.com/blog/business or follow @CreditDonkey on Twitter.
2013_02_CTA_featured Design

6 Key Factors To Consider When Designing A Call To Action Button

In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button. These simple and straightforward buttons funnel visitors to where you want them to go, such as your shopping cart or your registration page.
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2013_02_usability_ecommerce_featured Theory

Is Your eCommerce Website Suffering From Usability Issues?

The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an issue and, more importantly, how can you improve it? First, give it a go yourself. It’s probably been awhile since you’ve used your site like a customer. Navigate the steps through your customer’s eyes and see how difficult it is to find items. Making your website more user friendly should be a continuous process — never assume that your site can’t be improved. After all, each incomplete order may be tied to a potential customer you may never get back.
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