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Design
As design trends change, it’s easy for websites that were once beautifully designed to appear outdated. Sometimes business objectives change, which can result in the website that was created several years ago no longer reflecting where the company is heading. Other times, old designs just look stale and could do with a revamp.
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Design
This is a guest post by Alex Black.
You can have an incredible, brilliantly coded and stunningly useful product that solves people’s problems – but if your landing page is awkwardly designed, complicated or hard to navigate, then you are probably leaving money on the table. Landing pages that aren’t as intuitive, persuasive or as nicely designed as they are likely to have lower conversion rates. This means fewer people will try out and eventually buy your product, or even tell friends about it.
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