Usabilla Blog

In some cases it can be useful to add a survey to your test. Using a survey allows you to collect quantitative information from your participants. This information can be an interesting addition for the analysis of your test results. For example, you might want to know the average age or the ratio of male and female participating in your test.

Embed a form or use the Redirect URL

You can embed surveys in your test with an iframe in the ‘Thank You’ page or simply redirect your users to the URL of your survey. If you redirect your users to an external form, we’ll add a variable ‘?ub_pid=#######’ to the redirect URL. This variable is the id of your participant, which can also be found in our data exports (‘subject’ in the XML, CSV, TXT files).

You can use any external survey tool you like. In this post you’ll find an example of how to embed a Wufoo form and use an external PollDaddy form in combination with your Usabilla test.

Redirect to a PollDaddy survey

An interesting tool for online surveys and polls is PollDaddy. You can use a free account (up to 10 questions) or paid plan to add a survey to your Usabilla test. PollDaddy does not support iframes to embed your form, but if you use the redirect URL of your Usabilla test to send users to your survey, they pick up the ID of your participant (‘?ub_pid=#’) automatically!

You use the Redirect URL for your test in Usabilla to redirect participants to the URL of your PollDaddy form. To improve conversions you can edit your ‘Thank You’ page in Usabilla to invite participants for the ‘second part’ of the survey:

When the first results of your test are coming you can analyze your test in Usabilla and take a look at the reports in PollDaddy. If you want to match results for individual participants in Usabilla and PollDaddy, you can use our XML file (participant or subject id) in combination with the PollDaddy reports. You can find the id of each Usabilla participant in your PollDaddy reports:

Embedding a Wufoo form

Create a new survey with Wufoo

Another easy and convenient way to create a survey for your test is offered by wufoo. Wufoo is an online service that specialized in online forms. Create a survey that fits your needs without writing a single line of code. Visit wufoo.com to either choose a form from the gallery or create one yourself.

The survey gallery offers a range of surveys that you can choose from to include in your test. For example, the Consumer Demographic Survey collects information about sex, age, children, marital status, education, etc.

If you would like to create your own survey, you can easily do that with the Wufoo Form Builder. You can choose from a range of different elements to include in your survey.

Add the survey to your test

You can include your survey as an iframe in the customized thank you page. Just go to the Wufoo Form Code Manager and select the option ‘Embed form code’.

Copy and paste the iframe version of the code into the field where you normally find the customized thank you note on your test detail page.

Save the changes you made to the customized thank you note and see the survey included to your test. To see a preview of how the customized thank you page will look for your participants, use the preview mode to see the test.

Analyze the results

To analyze the results of your wufoo survey, please use the Wufoo Report Builder. You can choose from several visual graphs to present you results.