You don’t have to be an expert in usability guidelines and research methods to improve the user experience on your website. Sure, there are countless methods and tools to measure, analyze, test, and improve the user experience. But a lot of these are tools for specialists, who have gotten down the basics. They already improved their design with a lot of quick and small wins.
Here is a list of things you can do yourself to improve the user experience (UX) on your website today.
1. Check the language you use
A positive user experience on your website comes with a correct use of grammar and spelling. Take some time and go through any text, links, forms, etc. on your website and check your grammar and spelling. A correct use of language stands for quality and credibility. Your users will find it more easy to trust you if they perceive you as a well educated authority. Misspellings and grammatical mistakes on the other hand can lead to a lack of trust, a perceived low appreciation, and a low user experience. Call in the help of others, because almost everyone overlooks mistakes. Remember that good writing is a skill that you can practise.
2. Go through all your links and buttons
Click through your website and make sure there are no dead links hidden anywhere. Check both links within your website and those that lead to other sites. There are not many things that are more annoying for your users than bumping into dead ends on your site. A website that does not function well indicates a sloppy maintenance and therefore a low level of trust. Links that don’t work lead to frustration and a decrease of your UX.
3. Reduce the loading time of your page
Clear your browsing data and test how quickly your website loads. Ideally, test with different Internet connections, different browsers, and different devices. It is important that your website loads quickly, regardless its content. Online customers need to be expected to be in a hurry and impatient. If your website is too slow, visitors might not wait and go to your competitor. A slow website tremendously influences the user experience.
If you want to look at the loading speed of your website in detail, use Google’s Pagespeed.
4. Make sure people can talk to you
Make sure you offer enough and relevant contact details on your website. Being available for feedback, requests and complaints makes you trustworthy and credible at the same time. If customers have questions or complaints, they appreciate it if they can directly contact someone who is responsible. Let your customers see that you have given this matter some thought and offer them sufficient contact information. Introduce your employees and explain who is responsible for what. Offer not only a phone number but also email addresses or a contact form. State the physical address of your company to show even more that you are available. Take your customers seriously.
5. Check your focus
Take the time to look at your website and find out who you focus on. It can help to ask some neutral friends or family members to help with this. Does your website mainly give information that you or your company want to share? Is the content selected based on what is important to the company? Or does the focus lie on your customers and what they want? Do you just offer information or do you offer information that you expect your customers to look for? A good user experience can be influenced by the selection of content that is presented on a site. If relevant information is found without hassle, customers are happy and pleased and likely to come back. If relevant information is hidden between a lot of irrelevant things, customers might get frustrated and not return to the site.
User experience basically indicates how users experience a product. There are many advanced techniques and tools to optimize user experience. But also through little things you can improve the UX of our website; without much hassle, tools or time. Check your grammar and spelling, the functionality and loading time of your website, the contact details you offer, and that you focus on your customer’s needs rather than your own urge to present yourself. Check these 5 things today and improve how your customers experience your website.