A blog about visual design, analytics, usability, user experience, and remote research.

Most recent articles

upload_thumb copy Theory

UX, the foundation of the modern brand

We’re living in heady times as UX designers. The industry is booming, demand higher than ever before. Every company – from globalised conglomerate, to budding start-up – wants (needs) a UX department. Those that aren’t investing in UX? They’re behind the times, they’re not up to scratch.

Why this sudden focus on an industry that for so long worked behind the scenes, almost anonymously? As the marketing landscape moves from the salesmanship of old, to a system better focused on customer loyalty and quality of service, ‘Experience’ has been pushed to the fore.
Read the rest of this entry »

Bitmap + Rectangle 1 + Feature update: May Announcements

Usabilla Live Feature Update: May 2015

It’s been a fair while since our last major feature announcement. That’s not say we haven’t been busy – things have been crazier than ever!

We’ve been working hard on plenty of new features to improve your feedback and its analysis, hiring 2 new developers in the process (with more on the way!)

Rest assured, there is much more excitement on the way later this year – we can’t wait to share it with you. But for now, we’ve simply cleaned up the old in preparation for the new.
Read the rest of this entry »

featured Links

The Best UX Articles of April 2015

We’re a third of the way through the year already; a year that seemed to have only started yesterday. In hindsight, that’s rather depressing thought… lets take our mind elsewhere and into the amazing world of UX!

With so much quality content out there, we take one more look back at April 2015. We’ve compiled the 5 best articles from April we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
Read the rest of this entry »

20percent Theory

20% of essential feedback is lost in User Interviews

  • “In my experience, many people confuse being cowardly with being nice.”

—Robert Kiyosaki

User interviews have a key flaw, a flaw many of us would be reluctant to admit. With the expectant eyes of our superiors bearing down upon us, we daren’t show any sign of weakness. This is a flaw which threatens to undo and unravel all of our hard work.

People are too nice.
Read the rest of this entry »

featured Design

3 reasons why Cookies are the future of Personalised Experiences

The cookie has been long lamented as a marketer’s weapon. A tool used against the user in aid of underhanded promotional tactics, to collect (and even distribute) personal data without knowledge nor consent.

To us lucky EU members, this rampage was brought to an attempted halt May 2011. The Cookie policy brought in aiming to teach web users what was happening to their online data, what companies were doing with it. Allowing users to opt out of cookie storage. Now a by-word for advertising, despite sweet comparisons the cookie has bittersweet connotations to many.

Yet, not all hope is lost. Many believe that this year – 2015 – is the year the cookie strikes back. A year in which the cookie will banish its past misuse, and move towards a friendlier future.

Read the rest of this entry »

exchange head Announcements

Usabilla Exchange April ’15 (Roundup)

Thursday 9th April marked the third edition of Usabilla Exchange. With a record 82 attendees, it was by far our most successful edition yet. The attendees played witness to insightful presentations from Skyscanner and Humix, sharing best practices and details of the use of Usabilla’s tools.

Exchange is a bi-annual event in which we invite our clients and prospects to discover more about Usabilla and our products. We provide the opportunity for clients to present their experiences with our products, and share best practices and ideas ensuring they can get more out of the tool.
Read the rest of this entry »

keep it simple Design

7 Tips to Guarantee Easy Tablet UX

UX designing for tablet users is becoming more and more critical.

Not only has there been a significant increase the number of tablet users in recent years, but 79% of tablet users nowadays are using tablets at home – more than ever before.

That is why designing for tablet users means designing for customers who are not “on-the-go” like smartphone users, but ones who are most likely to use multiple devices simultaneously throughout their day.
Read the rest of this entry »

featuered Design

Optimizing forms for greater conversions

Great usability centers on conversions. No matter how effective the lead generation campaign, or how advanced the marketing automation software, conversions require forms.

Generally, the online customer experience of the form can make or break the conversion.

Forms are absolutely critical and must be optimized to ensure the greatest conversion rate, highest sales figures, biggest company growth and happiest boss.
Read the rest of this entry »

featured Design

Why Designing for Usability Just Isn’t Enough

Why aren’t fanny packs more popular?

In terms of function, they’re incredibly useful — they have enough room to hold all your everyday items, and their location on the body is perfect for quick and convenient access, not to mention weight distribution that allows you to forget you’re carrying anything. Plus, they’re a lot safer for your money in protecting against pick-pockets or purse-snatchers.
Read the rest of this entry »