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A blog about visual design, analytics, usability, user experience, and remote research.
Design
It goes without saying that the success of a website depends on many different aspects. For example, the overall usability, the visual design, and the brand consistency all affect whether or not users are happy with your site. How easily can they find their way around? How much do they trust you and your content? Do they think it’s fun use your site?
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Case Studies
- “The feedback and user comments are very valuable, because they offer qualitative insights. We learn a lot about our users and how they use Pepper.nl. This helps us further improve our service.”
– Michelle Theeuwen, Econometrics and Operations Researcher at Pepper.nl
Theory
How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation?
There are more than enough questions that we should ask ourselves about interviewing users before we go out there and ask people all sorts of questions. Today, you get the chance to ask me anything you could possibly want to know about interviewing users. And when I say anything, I mean anything!
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Design
Research has shown that almost 30% of internet users have a disability of some sort. As such, as user experience designers we need to make sure that we cater for these disabilities so that the widest possible audience can use our website or application. This means designing with accessibility and disability in mind, from the outset.
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Links
Have you already been waiting for our list of recommended readings on UX? Just in time before the weekend, here are our 5 favorite articles of the month April. We hope you enjoy reading them as much as we did.
This is what you will find out if you continue reading:
Design
Welcome to part 2 of this article on how Hofstede’s cultural dimensions theory can help us understand what makes cultures so different from each other — and how we can become more sensitive when designing for a cross-cultural user experience.
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UX Videos
The seeds for this interview were planted when Giff Constable, a Managing Director at Neo NYC and a co-organizer of the Lean Startup meetup in New York, witnessed a heated online discussion I have had with UX practitioners. We argued about working with startups and why I thought a startup does not need a UX person. Giff took my side and we agreed we should meet and talk. The result of this pact is in front of you.
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Case Studies
- The visual nature of the feedback is very valuable. The screenshot shows you what the problem is in a matter of seconds.
– Auke Molendijk, Web Analyst & Search marketeer, Bizztravel
Design
Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background. For web designers, this presents a true challenge: How can we ensure a cross-cultural user experience if we are not truly familiar with cultures other than our own?
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Design
It’s a bit like having a dog, or a particularly tricky-to-care-for plant. Like a bonsai, say. It looks fantastic when you first get it home, but without regular care and maintenance your miniature tree can pretty quickly start to look a little worse for wear. To cut to the chase we’re talking about your website; have you been neglecting yours of late?
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